Sports betting is entering a new phase defined by timing, emotion, and real-time interaction.

Delasport has announced the launch of Betiator, a category-defining innovation positioned as the world’s first crash-style game designed exclusively for sportsbooks. The new product aims to transform live sports betting by blending the adrenaline of crash mechanics with the drama of real in-play sporting events.

For decades, sportsbook innovation has largely focused on expanding odds, markets, and promotional tools. Betiator departs from that model by introducing a timing-based experience where every second matters. Players engage with live sports action through a visual interface and make immediate decisions on when to enter a round and when to cash out before the critical moment occurs.

Inspired by the popularity of crash games in online casino, Betiator applies similar simplicity and tension to live sports. The result is a fast-paced experience that emphasizes emotional engagement and moment-to-moment decision-making rather than traditional odds analysis. Delasport describes the product as being as entertaining to watch as it is to play.

According to CEO Oren Cohen Shwartz, Betiator is not an additional betting market but a new sports product category. The company positions it as the next evolution of in-play betting, combining the emotional peaks of live sport with interactive gameplay mechanics.

From an operator perspective, Betiator is designed to deliver higher engagement, longer playing sessions, and increased betting frequency. It also targets audiences that traditional sportsbooks often struggle to convert, including casino-first players and younger, mobile-native users.

With Betiator, Delasport aims to redefine live sports betting as a dynamic, visual, and emotion-driven entertainment experience, signaling a significant shift in how in-play wagering products may develop in the future.