Sweden reported total gambling revenue of SEK6.71 billion during Q3, marking a modest 0.5% increase compared to the same quarter in 2024. While the rise is slight, it reflects the steady resilience of the country’s regulated online sector, which accounted for the vast majority of growth. Commercial online gambling generated SEK4.51 billion, a year-on-year increase of 3.5%, despite a challenging comparison period following Euro 2024 and the 2024 Olympic Games. This performance reinforces online casino and sports betting as the cornerstone of Sweden’s regulated market.
In contrast, land-based gambling continued its downward trajectory. Revenue from state lottery operations and physical slot machines fell to SEK1.26 billion, down 7.2% year-on-year, underscoring the ongoing shift away from retail gaming environments. Bingo and charitable gaming reported marginal changes, while land-based commercial gaming produced SEK67 million, reflecting modest stability in a declining segment.
A major structural shift was evident this quarter, as Sweden recorded zero revenue from Casino Cosmopol for the first time. Svenska Spel closed its last land-based casino earlier this year following the government’s decision to prohibit land-based casino operations from January 2026. This marks a significant milestone in Sweden’s transformation toward an exclusively digital gambling landscape.
Looking ahead, regulatory tightening continues. From April 2026, Sweden will implement a comprehensive ban on gambling with credit, extending beyond operator-issued credit to include bank loans, overdrafts, and third-party financial agreements. Operators and agents will be required to block such transactions and implement measures to prevent misuse. These developments signal a regulatory environment increasingly focused on consumer protection and controlled market growth, shaping the future direction of Sweden’s gambling industry.
