Want to operate legally in Romania? You go through ONJN. Want access to legit traffic, partnerships, and trust? You get ONJN approval. Otherwise, you’re not launching a business, you’re lighting a fuse.
Romania isn’t your average iGaming market. It’s not a playground; it’s a licensed, tightly governed arena. And at the center of that structure is ONJN: the National Office for Gambling.
Too many international platforms underestimate this. They think translation, a payment gateway, and a few local campaigns are enough to “go local.” But without ONJN registration, you’re essentially invisible to Google. ro, unwelcome to affiliates, and blacklisted by payment processors. Worse, the fines and penalties are real and retroactive. Even popular brands have been slapped with bans and blocks for bypassing compliance.
But it’s not just about checking a regulatory box. ONJN-approved operators get priority placement in local search, gain media legitimacy, and unlock access to the country’s fast-growing user base of sports bettors and casino players. Romania’s iGaming audience is loyal, but only to platforms they can trust. ONJN is that trust.
So if you’re eyeing Eastern Europe, don’t just “enter” Romania. Enter it correctly. Partner with a local compliance expert. Get ONJN certified. Because in this market, there’s no second chance for a first impression.
