Bragg Gaming Group Cuts Costs With 12% Workforce Reduction
Bragg Gaming Group has confirmed plans to reduce its global workforce by approximately 12% as part of a broader strategic restructuring aimed at improving its cost structure and accelerating its path to sustained profitability.
The iGaming content and technology supplier stated that the initiative is designed to realign the organisation, strengthen EBITDA performance, and preserve the cash runway amid tightening regulatory requirements and rising tax pressures across multiple jurisdictions.
Workforce Reduction and Cost Savings
Bragg expects the workforce reduction to result in restructuring costs of approximately €1 million during the first quarter of 2026, primarily associated with personnel-related termination expenses. The company anticipates total annualised savings of around €4.5 million once the wider restructuring measures are fully implemented.
iGaming News Today observes that this level of cost discipline is becoming increasingly common among iGaming suppliers seeking to balance innovation investment with near-term financial sustainability.
CEO Cites Regulatory Pressure and Market Opportunity
Commenting on the decision, CEO Matevž Mazij said the restructuring was necessary in light of complex regulatory compliance requirements and recent tax headwinds in key operating markets.
Mazij also pointed to emerging opportunities and a sharper focus on short-term profitability following a period of senior hiring and expansion. He reiterated his view that Bragg is currently undervalued by the market and that improved cash profitability could strengthen its position in future consolidation activity.
Financial Performance Pressures
Bragg’s latest financial results highlight ongoing margin pressure. In the third quarter of 2025, net loss widened to €3 million, compared with €1.2 million a year earlier, as operating costs outpaced revenue growth.
For the first nine months of 2025, revenue increased 4.8% year-on-year, with gross profit rising 11.5% to €42.7 million. However, higher expenditure resulted in operating losses widening to €5.2 million, while net loss after tax more than doubled to €11.6 million.
AI Strategy and Next Steps
The company noted that the expected savings do not include the potential upside from its AI-led initiatives. Bragg recently announced a partnership with Golden Whale Productions as part of its plan to become an AI-first organisation by 2027.
Further insight into Bragg’s revised operating model and 2026 strategic priorities is expected alongside the release of its full-year 2025 results.
