Fennica Gaming Expands in Mexico with Novibet
Fennica Gaming has launched its eCasino portfolio in Mexico through a strategic partnership with Novibet, marking a key milestone in the supplier’s expansion across regulated Latin American markets. This move strengthens Fennica’s presence in one of the region’s fastest-growing jurisdictions.
Strategic Partnership with Local Expertise
The collaboration brings Fennica together with a seasoned operator in regulated markets. According to Ionas Zagaris, Novibet, the partnership was forged after Novibet sought out fresh, high-quality content:
“In our search for fresh, high-quality content, we discovered Fennica Gaming through its strong visibility and positive campaigning and reached out to explore a partnership. From the very first contact, the collaboration has been smooth and professional, and we were impressed by the quality, design, and art of the games,” says Zagaris. “The launch in Mexico was delivered seamlessly, both technically and operationally, and we now look forward to bringing even more Fennica Gaming titles to our players.”
This endorsement from Novibet underscores the operator’s confidence in Fennica’s game design and integration process, a valuable commercial signal in a competitive supplier landscape.
Phased Rollout with Data-Led Insights
Fennica’s phased rollout in Mexico includes eight diverse eCasino titles designed to deliver insights into local player preferences. By analysing real-world performance and engagement data, the supplier aims to refine its roadmap and prioritise high-performing themes and mechanics in future releases.
Supplier Commentary on Strategic Direction
Joni Hovi, SVP Customers and Marketing at Fennica Gaming, commented on the company’s 2026 strategy:
“This year our strategy is clear: drive focused growth in both our main verticals, eInstants and eCasino. Our expansion into Latin America, and now into Mexico with Novibet, directly reflects that strategy and our learning curve as a company. We are entering these markets to truly understand local player behaviour, and then bring those learnings back home to guide our game development … We are absolutely putting players first not as a slogan, but as the foundation of how we design, launch, and evolve our content and our business operations.”
Joonas Tirkkonen, Business Development Manager at Fennica Gaming, added additional context on the launch approach:
“As we state in our value proposition, we put the players first and this cooperation with Novibet in Mexico is no exception … The goal is to understand the Mexican player base in depth and see which themes, mechanics, and experiences they prefer … With the knowledge we gain, we will have a more informed, data-backed understanding of what Mexican players are like and what types of games they truly love.”
Reinforcing LATAM Positioning
This Mexico launch solidifies Fennica Gaming’s Latin America strategy at a time when tier-one suppliers are actively targeting regulated markets with performance-optimised content. The phased, data-driven rollout with a trusted partner like Novibet positions the company for sustainable growth and deeper operator integrations across the region.
Official Source Link: Fennica Gaming
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