Big Daddy Gaming has officially launched as a new iGaming studio founded by industry veterans Simon Hammon, Daniel Eskola, and Erland Hellstrom. The trio, who have held leadership roles at Relax Gaming, Kindred Group, and Evolution, aim to disrupt the slots landscape with a focus on creativity, performance, and long-term engagement.
The company’s founding principle, “Reel Fun and Real Value,” represents its mission to reintroduce originality and excitement into a market crowded with similar content. Big Daddy Gaming positions itself as a studio that understands operator needs while delivering games that keep players entertained and loyal.
CEO Erland Hellstrom emphasized that every game will be built for peak performance, leveraging the team’s collective experience in both development and tier-one operations. Co-founders Simon Hammon and Daniel Eskola echoed this sentiment, highlighting their commitment to measurable returns and operator-centric design.
The studio’s “disruptive model” will focus on distinctive Game DNA combining tested mechanics with humor, edge, and creative gameplay. Big Daddy Gaming is already finalizing multiple partnerships with leading brands, with its full commercial rollout scheduled for Q4 2025.
This launch marks more than the arrival of a new studio it signals a renewed push for innovation, collaboration, and quality in the iGaming sector. As operators seek content that performs and players crave novelty, Big Daddy Gaming is positioning itself to deliver both.
