Zitro Appoints Michael Bauer as CEO of Zitro Digital
Zitro has appointed Michael Bauer as Chief Executive Officer of Zitro Digital, marking a significant leadership move as the supplier accelerates its expansion in the online gaming segment.
Bauer brings more than a decade of senior leadership experience in the online gaming industry, having held executive roles focused on building and scaling digital businesses across multiple regulated markets. His background spans product development, commercial strategy, revenue growth, and international expansion, positioning him to lead Zitro’s digital ambitions at a time when the online channel continues to gain importance across global gaming markets.
In his new role, Bauer will be responsible for overseeing Zitro Digital’s overall strategy and operations. This includes shaping the company’s product roadmap, strengthening its online casino offering, and supporting market entry and growth in regulated jurisdictions. Zitro has established itself as a leading supplier in land-based casinos worldwide, and the appointment reflects a clear intention to transfer that success into the digital space.
Commenting on his appointment, Bauer said he has followed Zitro’s development closely and views the company as one of the most innovative suppliers in the industry. He highlighted Zitro’s focus on high-quality products, strong customer relationships, and a cohesive team culture as key strengths that can support long-term digital growth. Bauer added that his objective is to replicate Zitro’s land-based success online by applying the same principles around product quality, customer-centric design, and operational excellence.
Zitro founder Johnny Ortiz described Bauer as a key addition to the leadership team at a pivotal moment for the business. Ortiz said Bauer’s proven track record in growing online gaming operations aligns closely with Zitro’s strategic goals for its digital division, particularly as the company looks to expand its footprint in regulated online markets.
The timing of the appointment is also notable. The announcement comes ahead of ICE Barcelona, where Zitro is set to showcase its digital offering to the international industry. Bauer will formally lead Zitro Digital at the event, which is expected to serve as the launch platform for the division’s 2026 roadmap. The roadmap is likely to outline Zitro’s priorities in online casino content, platform partnerships, and international growth.
As reviewed by iGaming News Today, the appointment of Michael Bauer underscores a broader trend within the gaming supplier sector. Established land-based companies are increasingly strengthening their digital leadership as they seek to compete more effectively in online and omnichannel environments. For Zitro, the move signals a clear commitment to scaling its digital business and positioning Zitro Digital as a core pillar of the company’s future growth strategy.
