Genius Sports CEO Mark Locke Closes Year Strong with 59% EBITDA Growth
Genius Sports reported strong financial growth in 2025, supported by expanding sportsbook partnerships and rapid growth in its media advertising business within the global iGaming ecosystem.
The sports data and technology provider generated full-year revenue of $669.5m, up 31% year-on-year, while adjusted EBITDA increased 59% to $136.2m, lifting margins above 20%.
Fourth-quarter revenue reached $240.5m, representing 37% growth compared with the same period in 2024.
Despite improved operating performance, the company recorded a net loss of $111.6m for the year, largely reflecting higher stock-based compensation linked to its extended NFL partnership and one-off litigation costs.
Betting division drives majority of revenue
Genius Sports’ Betting Technology, Content & Services division remained the company’s core revenue engine.
The segment generated $471.5m in revenue in 2025, up 33% year-on-year, accounting for around 70% of total group revenue. Growth was driven by price increases on renewed sportsbook contracts, expanded data and value-added services, and new integrations with sportsbook operators across the sports betting market.
The results highlight the continued consolidation of official sports data and trading infrastructure among a small group of global suppliers, a trend that remains central to sportsbook operations. Recent agreements such as Genius Sports’ exclusive official betting data partnership with the European Leagues Association – covering 18 competitions – further reinforce the company’s position in football data innovation, as detailed in its exclusive data deal with European Football Leagues and its Lead in Football Data Innovation.
Media segment records fastest growth
The company’s Media Technology, Content & Services segment delivered the fastest growth across the business.
Revenue reached $144.5m in 2025, up 37% year-on-year, while fourth-quarter revenue surged 96% compared with the prior year.
Growth was driven by programmatic advertising partnerships with major media buying groups, including Publicis Sports, alongside increased demand from brands seeking direct access to sports audiences through sports betting and broadcast integrations.
The expansion reflects a broader shift in the iGaming ecosystem, where data providers are increasingly monetising fan engagement through advertising and identity-driven media products, not just data licensing for sportsbook operators.
Legend acquisition strengthens media strategy
A major strategic development is Genius Sports’ planned acquisition of Legend, a digital sports and gaming media group expected to close in Q2 2026.
Once completed, the combined business is projected to generate roughly $1.1bn in annual revenue and $320m-$330m in adjusted EBITDA.
The deal strengthens Genius Sports’ position across sports data, advertising and audience identity, allowing the company to connect official data rights with performance marketing and fan acquisition across the global iGaming industry.
Looking ahead, Genius Sports expects 2026 revenue of $810m-$820m and adjusted EBITDA of $180m-$190m, with the company ending 2025 with $280.6m in cash as it prepares to complete the Legend transaction.
Source: Genius Sports
