Two recent polls, released by the National Association Against iGaming (NAAiG) and the American Gaming Association (AGA), reveal starkly contrasting sentiments toward gambling in the United States.
The NAAiG-commissioned survey, conducted in Indiana between 19 and 21 October, showed widespread resistance to the expansion of online casino gambling. Of the 502 registered voters surveyed, 67% opposed legalising iGaming after learning more about its potential social and economic consequences. The poll highlighted consistent opposition across all demographics, with particularly strong resistance among seniors, women, and college graduates.
Even in counties with existing casinos, a majority of respondents opposed online expansion, suggesting a cautious stance toward digital gambling access. The NAAiG interpreted these results as evidence of broad-based scepticism about iGaming’s societal impact.
By contrast, the AGA’s 2025 national survey presented a far more optimistic view. It reported that 57% of US adults engaged in gambling activities over the past year, with 90% expressing acceptance of casino gaming and 74% supporting regulated sports betting. Moreover, public exposure to responsible gaming messaging has grown significantly, rising from 56% in 2022 to 72% in 2025.
Together, these two reports highlight an increasingly divided national conversation. While state-level voters in Indiana express caution about iGaming, national data indicates broader cultural acceptance of regulated gambling. The disparity underscores the challenge regulators and policymakers face in aligning public sentiment with the industry’s rapid evolution.
