At SiGMA Euro-Med 2025, 1xBet’s newly appointed strategic advisor Simon Westbury revealed the company’s ambitious global roadmap focusing on expansion into regulated markets and a renewed commitment to responsible innovation. With over 35 operational licenses, 1xBet’s approach is centered on maintaining momentum, trust, and transparency across every market it enters.
Westbury explained that his mission is to bring his B2B expertise into 1xBet’s B2C strategy, helping the company navigate regulation while reshaping perceptions. “There’s been a lot of conjecture about 1xBet in the past,” he said. “I’m here to challenge preconceptions and present our story of growth and responsibility.”
He further emphasized that in the fast-paced world of iGaming, “standing still is moving backwards.” The key, according to Westbury, is momentum ensuring every department moves forward cohesively to achieve lasting success.
Another crucial theme he discussed was customer-centricity, reminding that iGaming is part of the entertainment industry, and delivering enhanced player experiences remains the cornerstone of sustainability.
Looking ahead, 1xBet plans several strategic initiatives around player protection and responsible growth, aligning itself with leading global standards. As the iGaming industry evolves, Westbury believes the brands that combine creativity with compliance will define the sector’s next chapter.
Through its focus on innovation, regulation, and trust, 1xBet is not only shaping its own trajectory but also influencing how the global iGaming ecosystem moves toward a more transparent and accountable future.
