Betby and Broadway Platform form a strategic partnership to redefine B2B sports betting and esports offerings.
Betby has confirmed a major agreement with Broadway Platform, the operator behind over 30 online brands and a leading provider of B2B services globally. Under the deal, Betby’s sportsbook solution will be integrated across Broadway’s portfolio, giving players access to more than 500,000 monthly events, 8,000 markets, and betting opportunities spanning over 125 sports and 50 esports disciplines.
The partnership also includes Betby Games, the supplier’s proprietary esports feed delivering over 400,000 live matches per month across 25 sports simulations, all with full video coverage. Broadway Platform will further benefit from Betby’s AI Labs, providing tools for odds creation, risk management, and user experience optimisation.
Betby’s sportsbook has demonstrated remarkable growth, reporting a 472% year-on-year increase in gross gaming revenue in the first half of 2025. The company has also expanded its footprint in Asia through a recent partnership with Satoshi Gaming Group in the Philippines, integrating its sportsbook and esports content via iFrame.
Stefanos Karakidis, Business Development Director at Betby, highlighted that the collaboration enhances Broadway’s offering and delivers a cutting-edge experience to its customers. Similarly, Giorgi Tsutskiridze, CCO at Broadway, emphasized that Betby’s technology, extensive content, and AI-driven tools provide the flexibility and scale needed to offer a world-class betting experience.
This partnership marks a significant milestone in the global expansion of Betby and demonstrates the growing importance of AI-driven, scalable sportsbook solutions in the B2B iGaming market. Operators and players alike stand to benefit from enhanced content, smarter tools, and a premium betting experience across multiple markets worldwide.
