Gregory Parsons joins AIA Board Representing SportyBet

The African iGaming Alliance (AIA), a leading industry body founded in 2025, has appointed Gregory Parsons, Vice President of Global Business Development, Media and Marketing at SportyBet, as an official board member. This appointment signals a pivotal moment for the Alliance, which continues to expand its influence in shaping the regulatory and operational future of gaming across Africa.

Parsons, with over 30 years of experience in sports betting and technology, has played a significant role in the development of Africa’s iGaming industry. His leadership spans innovation, strategic expansion, and guiding SportyBet’s global commercial relations. As part of the AIA, he joins a board of prominent industry leaders from 888Africa, Betway Africa, betPawa, and pawaTech, forming a strong coalition dedicated to advancing responsible gaming and collaboration across the continent.

The AIA works alongside regulators and national authorities to promote responsible gaming practices, sustainable taxation models, and stronger enforcement against illegal operators. With members holding licenses in 20 African countries, the Alliance is committed to protecting consumers while fostering innovation and safe growth.

Parsons’ appointment aligns with the Alliance’s mission to build a safer, more transparent gaming ecosystem. His experience and vision will strengthen its ability to set enforceable frameworks, ensuring that both players and operators benefit from a well-regulated environment.

As Africa’s iGaming market continues to grow, the need for strong leadership and responsible practices becomes even more essential. Gregory Parsons’ inclusion on the AIA board underscores the Alliance’s ambition to define the future of African gaming through innovation, regulation, and sustainability.

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