Kambi Group has confirmed that it will continue supplying retail sportsbook technology to PENN Entertainment through July 31, 2027, extending a long-standing partnership that supports 30 PENN properties across 13 states. The agreement, originally set to expire at the end of the year, has been prolonged to ensure operational stability as PENN advances toward integrating its own proprietary sportsbook technology. The extension provides the operator with both continuity and flexibility during a pivotal transition phase.
Kambi’s retail offering includes advanced trading capabilities, user-friendly betting kiosks, Bring Your Own Device functionality, and over-the-counter wagering solutions. These systems have helped establish Kambi as a preferred global B2B sportsbook provider, with an international client list that includes key brands such as Kindred Group and LeoVegas. The continued collaboration signals PENN’s reliance on Kambi’s proven systems while preparing to assume greater control of its long-term technology roadmap.
Kambi CEO Werner Becher expressed confidence in the extended partnership, highlighting that PENN will continue benefiting from high-performance retail technology. The renewal also aligns with Kambi’s strategy to stabilize performance amid recent headwinds. The Stockholm-listed supplier reported a cautious Q3, with Adjusted EBITDA falling to €9.4m and revenue dipping 13% year-on-year. Becher noted that the quarter was influenced by a quieter sporting schedule and the growing impact of gaming-related taxes, though cost-efficiency measures are expected to continue improving outcomes into 2026.
The extended agreement reinforces both companies’ commitment to delivering strong retail sportsbook experiences while navigating an evolving technological landscape. It further positions PENN for a smoother migration to proprietary systems without disrupting customer-facing operations.
