Broadway Gaming Appoints Mark Cleary CEO from COO

Broadway Gaming has announced a key leadership transition, appointing Mark Cleary as its new Chief Executive Officer, effective immediately. Founder David Butler, who has led the company since its inception, will assume the role of Executive Chairman, continuing to guide the business’s long-term vision, partnerships, and strategic initiatives.

The appointment marks an important milestone for Broadway Gaming as it prepares for its next phase of growth and development. Founded as a three-person operation in Dublin, the company has grown into the UK’s largest independent online bingo operator, managing more than 30 bingo and slot platforms across multiple markets. Its portfolio includes well-known consumer brands as well as Dragonfish, its bespoke B2B platform offering tailored services to industry partners.

Cleary brings deep operational expertise to the CEO role, having served as Chief Operating Officer since 2018. During this period, he has overseen key areas including operations, compliance, payments, and human resources, playing a central role in expanding Broadway Gaming’s market presence and strengthening engagement across its platforms.

David Butler said the transition reflects long-term planning and confidence in internal leadership, noting that continuity and experience will be critical as the business continues to scale. As Executive Chairman, Butler will remain actively involved in supporting growth opportunities, partnerships, and potential mergers and acquisitions.

Commenting on his appointment, Cleary said he is honoured to lead the company and build on the strong foundations already in place. Broadway Gaming confirmed it will continue to prioritise innovation, customer experience, and responsible gaming as core pillars of its strategy moving forward.

The leadership change underlines Broadway Gaming’s commitment to sustainable growth, stability, and long-term value creation in the evolving iGaming landscape.