Drake turns tough gambling year into fan-first livestream

Drake has announced plans to give away 10 percent of his gambling winnings to a fan during a three-night livestream series on Kick, scheduled from 21 to 23 December. The streams will feature the artist betting live in partnership with crypto gambling platform Stake, offering viewers a chance to benefit directly from his wagers.

The Toronto-born rapper revealed the initiative on Instagram, describing 2025 as his “roughest gambling year” and framing the giveaway as an attempt to end it on a positive note. According to details reported by Complex, one lucky viewer will receive a payout equivalent to 10 percent of Drake’s total winnings across the three streams. Fans have been directed to Stake for entry requirements and participation details.

Drake’s betting activity has become a regular part of his public persona through his long-standing partnership with Stake. He frequently shares high-stakes wagers across boxing, UFC, the NBA, NFL, and international football, often drawing significant online attention regardless of the outcome. Recent losses have reignited jokes around the so-called “Drake curse,” a meme tied to his highly visible betting record.

The announcement also comes at a time of heightened legal scrutiny for Stake and its celebrity endorsers in the United States. The company and several influencers, including Drake, have been named in multiple class action lawsuits alleging that Stake’s US-facing platform operates as an illegal online casino under the guise of a social gaming model. Stake has denied the allegations.

Despite the controversy, Stake remains one of the world’s largest crypto gambling operators. Drake’s latest livestream initiative highlights how celebrity partnerships continue to drive engagement in the iGaming sector, even as regulatory pressure intensifies.