Evoplay Strengthens Global Footprint with 2025 Expansion

Evoplay has reflected on a landmark 2025, marking a year defined by strong commercial performance, expanded market reach, and continued investment in product development and partnerships. The award-winning game development studio closed the year with notable growth across multiple verticals and regulated jurisdictions.

Over the course of 2025, Evoplay released 45 new games, expanding its portfolio of slots, instant games, and lottery-focused content. Among the year’s highlights was Uncrossable Rush, the company’s first co-developed title created in collaboration with an affiliate partner, later followed by a seasonal edition. The project represented a shift toward more collaborative development models, combining creative direction with partner insights.

Brand visibility and player engagement were further enhanced through Big Adventures, Evoplay’s largest promotional campaign to date, which unified several flagship titles under a single creative concept across multiple markets. A central strategic focus throughout the year was the continued development of the company’s lottery vertical. Lottery content launches in Azerbaijan, Peru, and Washington DC supported the creation of tailored, localised products designed to meet regulatory and player requirements.

This strategy also led to the development of lottery-friendly titles and a new distribution agreement with Scientific Games via its SG Content Hub, opening additional opportunities in North America and Europe. Alongside lottery growth, Evoplay entered Ontario, Brazil, and Peru, contributing to increases of 25 percent in GGR, 20 percent in total rounds played, and 22 percent in bet sum.

The year also saw the launch of Evoplay’s Affiliate Hub and new app development partnerships, reinforcing its broader ecosystem. Evoplay enters 2026 positioned for continued international growth and innovation.