DraftKings Announces Intent to Launch Online Sportsbook and Casino in the Alberta Market Pending AGLC Approval
DraftKings has announced plans to launch its online sportsbook and casino platforms in Alberta, Canada, subject to regulatory approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC). The company is targeting July 13, 2026, which has been identified as the province’s anticipated launch date for licensed iGaming operators.
The move comes as Alberta prepares to introduce a regulated online gaming market that would allow multiple private operators to offer sports betting and casino products within the province.
Alberta Set to Become DraftKings’ Second Canadian Market
Expansion within regulated Canada
If approved, Alberta would become the second Canadian province where DraftKings offers both mobile sports betting and online casino products. The operator already runs its platforms in Ontario, which launched its regulated online gaming market in 2022 and has since become the country’s largest iGaming jurisdiction.
Alberta’s proposed framework is expected to open the market to licensed operators while maintaining oversight through the Alberta Gaming, Liquor and Cannabis Commission.
For operators, the province could represent the next major opportunity in Canada’s expanding regulated iGaming sector.
Expansion Would Mark DraftKings’ 34th North American Sports Betting Jurisdiction
Continued North American growth
The Alberta launch would also mark another step in DraftKings’ expansion across regulated markets in North America. If approved, the company would operate online sports betting in 34 jurisdictions across North America, while offering online casino gaming in seven regulated markets. The company has also reported strong financial momentum, including 43% year-on-year Q4 revenue growth and its first full year of profitability.
Greg Karamitis, Executive Vice President and General Manager of Sports at DraftKings, said the launch would further expand the company’s presence in Canada and bring its sportsbook and casino platforms to players in Alberta. He added that the expected timing could align with increased sports interest across the region as North America prepares to host the FIFA World Cup.
DraftKings Opens Pre-Registration Ahead of Alberta Launch
Pre-registration and user onboarding strategy
Ahead of the expected launch, DraftKings has opened pre-registration for eligible Alberta residents. The process allows users to sign up in advance so accounts can be activated quickly once the platform receives regulatory approval.
Following approval, players will be able to access DraftKings Sportsbook and Casino through the company’s mobile platforms. The operator continues to expand its digital betting and gaming portfolio across regulated jurisdictions, with a focus on mobile wagering and integrated casino products. The company has also introduced new fan engagement features, including its Bet Your Bracket integration with ESPN during NCAA March Madness.
Responsible Gaming Remains Central to DraftKings’ Market Expansion
Player protection framework
DraftKings also highlighted its responsible gaming program, which includes player controls, budgeting tools and educational resources designed to promote responsible play.
Founded in 2012 and headquartered in Boston, DraftKings operates a range of digital sports entertainment products, including daily fantasy sports, regulated sports betting, iGaming and media platforms. The company has steadily expanded into newly regulated markets across North America while continuing to develop its broader platform ecosystem, including its Super App strategy targeting an $80bn U.S. market opportunity.
Market Impact and Industry Outlook
Next phase of Canadian iGaming expansion
DraftKings’ planned entry into Alberta reflects the continued development of Canada’s regulated online gaming sector. After the launch of Ontario’s open iGaming market in 2022, Alberta is widely viewed as the next province likely to introduce a competitive framework for private operators.
If Alberta proceeds with its planned market opening, several international sportsbook and casino brands could seek licenses to operate in the province. For operators, the market may offer another regulated growth opportunity within North America.
The move also highlights a broader industry trend, as more jurisdictions consider regulated online gaming models that combine consumer protection with licensed market competition.
Source: Draftkings Inc.
