LCKY Group Acquires RoyalCasino to Strengthen Denmark Market Position
LCKY Group has announced an agreement to acquire RoyalCasino, a Denmark-focused online casino operator, as the company continues expanding its presence across regulated European gaming markets.
RoyalCasino operates exclusively in Denmark and has built a solid position within the country’s competitive online casino sector. Through the acquisition, LCKY Group gains additional scale in a market widely regarded as one of Europe’s more mature and stable regulated iGaming jurisdictions.
The deal also fits into LCKY Group’s wider long-term growth strategy, which has focused on expanding through regulated market opportunities, operational scale and strategic investment. Earlier this year, the company also strengthened its executive leadership team by appointing former Light & Wonder executive Alex Manning as Group CTO to support technology growth and international platform development.
According to LCKY Group, the acquisition is expected to increase Group revenue by an estimated 18–20%, while EBITDA is projected to rise by 29–31%.
Denmark Continues to Attract Operator Investment
Denmark remains one of the most established regulated gaming markets in Europe, supported by a structured licensing system, strong player activity and a competitive online casino landscape.
For operators, the market continues to offer long-term stability compared with less mature or unregulated regions. That stability has made Denmark an attractive target for companies looking to grow sustainable revenue streams while reducing exposure to regulatory uncertainty.
By acquiring RoyalCasino, LCKY Group deepens its position in a market where customer retention, operational efficiency and brand trust continue to play an important role in operator performance.
The move also strengthens the company’s broader geographic mix across Northern Europe at a time when many gaming businesses are focusing more heavily on regulated market consolidation rather than aggressive expansion into high-risk jurisdictions.
Multi-Brand Strategy Continues to Expand
LCKY Group said the acquisition supports its wider multi-brand operating strategy.
The company believes the addition of RoyalCasino creates opportunities to strengthen brand positioning within Denmark while also potentially opening the door for expansion into additional markets over time.
Greater scale is also expected to improve efficiencies across areas such as product development, customer acquisition and market execution.
Across the iGaming sector, consolidation activity has continued increasing as operators look for stronger market positioning, larger customer bases and improved operational leverage. Rising acquisition costs and growing competition in regulated markets have made scale an increasingly valuable advantage for gaming companies.
Executives Emphasise Strategic Fit
Richard Brown, CEO of LCKY Group, described the acquisition as strategically important for the company’s long-term growth plans.
According to Brown, RoyalCasino brings both a strong market presence and high-quality earnings within a regulated market that closely matches LCKY Group’s broader focus on sustainable expansion.
He added that the transaction creates opportunities for operational synergies while strengthening the company’s competitive position within the European gaming sector.
Per Petersen, CEO of RoyalCasino, also highlighted the combination of RoyalCasino’s local market expertise with LCKY Group’s international scale and iGaming experience.
Petersen said the two companies are well positioned to support future growth opportunities together as the Danish online gaming market continues evolving.
The acquisition remains subject to regulatory approvals and is expected to close during the second half of 2026.
Source : LCKY Group
