NOVOMATIC Americas Appoints Juergen Keller as Managing Director to Support Regional Growth
NOVOMATIC Americas has appointed Juergen Keller as its new Managing Director, a leadership move that comes as the company continues expanding its presence across North America and the Caribbean. In his new role, Keller will work alongside Managing Director Sabine Stoppel, overseeing the company’s regional business operations and strategic initiatives across North America and the Caribbean.
The appointment comes as NOVOMATIC continues reinforcing its long-term growth strategy in regulated gaming markets. Keller succeeds Jakob Rothwangl, who has taken on an expanded leadership role within the NOVOMATIC Group, where he will focus on strategic growth initiatives and market expansion in Germany.
Leadership Transition Supports Growth Strategy
The leadership transition reflects NOVOMATIC’s broader strategy of aligning experienced executives with its long-term business objectives while supporting its operations and expansion across North America.
NOVOMATIC Americas serves casino operators throughout North America and the Caribbean with a portfolio that includes gaming cabinets, premium game content, linked progressive jackpots, electronic table games, and a range of gaming technology solutions. The company has continued expanding its presence in regulated jurisdictions as demand for modern gaming technology grows.
Keller Brings Extensive Leadership Experience
Keller joined NOVOMATIC Americas approximately one year ago as Vice President of Finance and Treasurer. During his tenure, he helped strengthen the company’s financial operations, business planning, and organizational performance while supporting its regional expansion strategy.
Before joining NOVOMATIC Americas, Keller served as Managing Director of TEST-FUCHS North America, a manufacturer specializing in customized test systems for the civil and military aerospace industry. Earlier in his career, he held Chief Executive Officer and Chief Financial Officer roles at BORBET Alabama Inc., a leading global manufacturer of premium alloy wheels for the automotive industry, where he led financial, operational, and strategic initiatives.
Keller’s background spans finance, operations, and executive management, adding further leadership experience to NOVOMATIC Americas as the company continues its regional expansion.
Keller to Oversee Regional Business Operations
As Managing Director, Keller will oversee regional business operations while working alongside Sabine Stoppel on the company’s strategic priorities. He will also support NOVOMATIC Americas’ activities across North America and the Caribbean as the company continues expanding its regional presence.
Commenting on the appointment, Stoppel said Keller has made a significant contribution since joining the company, highlighting his international leadership experience, financial expertise, and operational background. Keller said he looks forward to working with the leadership team to strengthen customer partnerships, drive innovation, and build on the company’s strong foundation for future growth.
Leadership Transition Marks Next Phase for NOVOMATIC Americas
The leadership transition comes as NOVOMATIC Americas continues expanding its presence across North America and the Caribbean while updating its executive leadership structure. Keller will work alongside Sabine Stoppel in overseeing the company’s regional operations across regulated gaming markets.
Source : NOVOMATIC Americas
