OpenBet Launches Next-Generation Sportsbook With Loterie Romande Across Digital and Retail
OpenBet has launched its next-generation sportsbook with Loterie Romande, the exclusive regulated sports betting operator for Switzerland’s six French-speaking cantons and a member of the World Lottery Association. The launch moves Loterie Romande’s JouezSport omnichannel sportsbook onto the OpenBet platform.
The migration covers online, self-service and 2,350 point-of-sale retail locations. It brings a new Cash Out feature live at launch across digital channels, alongside AI-enhanced trading and risk management. For a regulated operator serving a defined regional market, it is a full platform move rather than a single upgrade.
OpenBet and Loterie Romande partner on a full omnichannel sportsbook
Loterie Romande holds the exclusive sports betting mandate across Switzerland’s six French-speaking cantons. Its JouezSport offering spans online, self-service and a retail estate of 2,350 point-of-sale locations.
Moving that entire footprint onto the OpenBet platform is a significant step. It pairs a supplier with scale to an operator that reaches players across both digital and physical channels.
JouezSport sportsbook migration brings Cash Out live at launch
The launch covers the complete JouezSport omnichannel experience, from digital channels through to the physical retail network.
Loterie Romande’s focus has been to improve that omnichannel experience for its players. The headline addition is a Cash Out feature that is live across digital channels from day one.
OpenBet Managed Trading Services add AI-enhanced odds and risk management
Underneath the player experience, OpenBet’s Managed Trading Services provide Loterie Romande with AI-enhanced odds and risk management.
The OpenBet Trading System adds a multi-vendor orchestration hub. It gives the operator best-in-class data, trading services and scalable content through a single integration, bringing together multiple suppliers without multiple separate integrations.
OpenBet strengthens its WLA lottery leadership in a record year
Loterie Romande joins the OpenBet platform in a record year for the supplier. During the FIFA World Cup 2026, OpenBet processed more than 175 million bets and over $3 billion in stakes across its global platform customers, its largest betting event to date, with zero outages from the opening match to the final.
The company already powers more than 20 lotteries worldwide and is a Gold Contributor to the WLA. That status requires suppliers to meet the association’s standards for social responsibility, responsible gaming, security and risk management. Adding Loterie Romande reinforces OpenBet’s standing as a premier partner for WLA members.
Nikos Konstakis, President at OpenBet, pointed to player experience and compliance. He said the company was proud to partner with Loterie Romande, delivering an enhanced player experience with Cash Out live at launch, alongside an unwavering commitment to responsible gaming and regulatory compliance. He added that OpenBet was delighted to continue its track record of delivering world-class technology and peerless scale to WLA members around the world.
Jean-Luc Moner-Banet, CEO of Loterie Romande, pointed to track record and fit. He said OpenBet’s sportsbook technology, track record and customer-centric approach meant they were best placed to understand Loterie Romande’s specific requirements, and the natural choice to evolve the experience for its players.
He added that the operator was excited to see how the partnership continues to evolve, and looked forward to continuing to work closely with the OpenBet team.
What the OpenBet and Loterie Romande launch means for regulated lottery operators
For operators across other regulated markets, OpenBet is building its case on scale, WLA-aligned compliance credentials and omnichannel depth that reaches into physical retail as well as digital.
As more lotteries assess sportsbook partners, a supplier that can point to a live omnichannel migration for an exclusive national-market operator has a concrete reference to offer. The question for the segment is whether that mix of scale and compliance becomes the benchmark others are measured against.
Source: OpenBet
