As Penn Entertainment braces for a critical NFL season, ESPN Bet has launched “FanCenter”
A personalised hub connecting ESPN Fantasy rosters directly with curated betting markets. The feature allows players to seamlessly wager on their favourite teams and fantasy lineups through custom bet builders and integrated insights. With over 13 million users in ESPN Fantasy Football, this innovation positions ESPN Bet as a true contender in the fantasy-integrated sportsbook segment.
FanCenter represents a major leap in product personalisation, powered by ESPN’s account-linking tech and enhanced UX. According to Penn’s CTO Aaron LaBerge, it’s the brand’s most significant product evolution to date.
