Underdog has partnered with Crypto.com to introduce sports prediction markets across 16 states, marking a pivotal expansion into a rapidly growing sector. This move allows players to buy and sell event-based contracts on outcomes in real time, creating a dynamic market system rather than relying on fixed odds.
By leveraging blockchain infrastructure and crypto-based payments through Crypto.com, the companies are positioning themselves at the forefront of innovation in sports engagement. The platform will span major US leagues, including NFL, NBA, MLB, and college football, allowing fans to predict and trade on games as they unfold.
The partnership signals a broader shift as mainstream operators like FanDuel and DraftKings also explore prediction-style offerings. Analysts project the sector could generate over $555 million in 2025 revenue, making early entry a strategic advantage.
This development may reshape the future of US sports betting, especially in jurisdictions where traditional betting remains restricted.
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