In the fast-paced world of iGaming affiliates, few companies manage to balance growth, compliance, and long-term strategy the way Gambling.com Group does. And at the operational core of that success is Kevin McCrystle, the company’s Chief Operating Officer.
Founded in 2006, Gambling.com Group has transformed from a single domain into one of the most respected performance marketing leaders in the online gambling industry.
With a global footprint that stretches across North America and Europe, the company’s strength lies in combining data-driven performance marketing, world-class SEO, and deep regulatory expertise. Under McCrystle’s leadership, the company has maintained its reputation as a trusted partner for both operators and regulators, an asset in an industry under constant scrutiny.
The results speak volumes. In 2023, Gambling.com Group reported record revenue of $108.7 million, up from $79.7M the year before, alongside adjusted EBITDA of $36.6M, marking a strong leap in profitability. This wasn’t driven by flashy marketing or risky bets, but by long-term operator relationships and a focus on quality customer acquisition.
McCrystle’s approach is pragmatic but powerful: invest in data, optimize for compliance, and prioritize efficiency. While many affiliates chase immediate returns, Gambling.com Group under his leadership is playing the long game, positioning itself as one of the most reliable and sustainable affiliate brands in the iGaming sector.
As the affiliate landscape continues to consolidate, McCrystle’s operational vision ensures Gambling.com Group is not just participating in the market, it’s shaping the standard for how affiliate businesses can grow responsibly while delivering consistent value.
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