EveryMatrix has finalized its largest ever content aggregation deal, providing bet365 with access to its extensive casino games portfolio, including titles from Armadillo and Fantasma Studios, as well as over 40 other premium vendors. This agreement positions SlotMatrix, EveryMatrix’s aggregation platform, as a key player in Tier 1 operator markets, delivering over 37,000 games from 350+ global suppliers across regulated jurisdictions such as the UK, Germany, the Netherlands, and Mexico.
The milestone deal builds on SlotMatrix’s 2024 expansion, which included the acquisition of Fantasma Games and the appointment of a new management team focused on accelerating content and aggregation services. Mark Hothersall, head of business development, and Carl Gatt Baldacchino, head of account management, both formerly of Evolution Gaming, lead the unit’s strategic growth. Their expertise ensures SlotMatrix strengthens its in-house game development, enhances third-party content offerings, and provides exceptional service to operators.
Ebbe Groes, CEO and co-founder of EveryMatrix, described the partnership as highly significant, emphasizing SlotMatrix’s status as a ‘must-have’ platform for top-tier brands. The collaboration with bet365 demonstrates the platform’s capability to meet operator demands for premium content, operational efficiency, and innovative solutions. A bet365 spokesperson also highlighted the partnership as a major step in delivering high-quality products to players across multiple regulated markets.
With this agreement, EveryMatrix continues to solidify its reputation as a leading global content aggregator, expanding its reach and influence within the iGaming sector. SlotMatrix’s comprehensive content offering, combined with strategic leadership and an emphasis on innovation, ensures that both EveryMatrix and bet365 are well-positioned to meet the evolving demands of players worldwide. This record-breaking deal sets a new benchmark in casino content aggregation and highlights the platform’s capacity for future growth and expansion.
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