Itai Pazner didn’t walk into 888 Holdings as an outsider with ideas; he rose through its ranks, understood its engine inside out, and then sharpened its course as CEO.
What makes his run at 888 different from the typical corporate storyline? He understood that iGaming wasn’t just about licenses and marketing, it was about creating experiences that players remember. While others focused on acquisition, Itai zoomed in on product innovation, user personalization, and smart platform play.
Under his leadership, 888 didn’t just keep up, it got sharper. Pazner helped streamline player journeys, pushed for better UX, and made sure the brand stayed ahead in markets like the UK and Europe while entering new spaces like the US.
He also led strategic acquisitions that mattered, like the William Hill international business, showing he wasn’t afraid to swing big when the timing was right. The result? A brand that didn’t just grow in size but matured in presence.
Pazner wasn’t just a boardroom CEO. He got iGaming because he lived it, running regional divisions, understanding regulatory mazes, reading product KPIs like a coder, and staying close to the technology and people behind it all.
888 Holdings under Pazner wasn’t a fluke. It was built on intent, instinct, and a sharp read of where the market was headed.
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