Sports Betting and iGaming Drive Denmark Revenue Growth
Denmark’s Gambling Market Jumps 25% in August as Sports Betting Hits a 2025 High
Sports betting posted its strongest month of the year, while iGaming stayed exactly where it has been for years: at the centre of everything.
Denmark’s gambling market had a strong August. Total revenue reached DKK714 million, around $112 million, a 25.1% rise on the same month last year. It also came in 12.6% ahead of July’s DKK634 million. The market has been climbing steadily for a while, so growth itself wasn’t the surprise. The size of it was, particularly in sports betting.
The figures come from Spillemyndigheden, the Danish gambling regulator, as part of its routine monthly reporting. They cover all licensed activity, online, mobile, retail and land-based, which gives a fairly complete read on where Danish players are actually putting their money.
Sports betting had its best month of 2025
The story inside the story is sports betting. Revenue in the segment hit DKK225 million in August, up 53.4% year-on-year, and the highest single-month total Denmark has recorded all year. The timing fits. August is when Europe’s major football leagues come back, and operators with strong pre-match and in-play products tend to feel that on the balance sheet. The regulator’s data doesn’t attribute the jump to any single factor, but the calendar lines up neatly with the lift.
Mobile carried it, as it has been doing for some time. Of the DKK225 million, DKK160 million came through mobile devices, 71.3% of the segment. Computer betting added DKK37 million and retail stores DKK27 million. That retail number is worth keeping an eye on. It hasn’t disappeared, but it’s plainly not where the growth lives anymore.
iGaming is still the engine
Sports betting had the louder month. iGaming is still where Denmark’s revenue is built. The segment brought in DKK361 million in August, up 20.7% year-on-year, and remains the country’s single largest source of gambling revenue by a wide margin.
Online slots did most of the heavy lifting at DKK284 million, 78.6% of the iGaming total. Blackjack followed on DKK22.5 million, then roulette at DKK16.9 million, poker at DKK8.6 million and bingo at DKK8.2 million. The remaining DKK21.1 million was spread across other games. None of that distribution is new. Slots have led for years. But the consistency is the point. An operator building a Denmark strategy around slots isn’t guessing at a trend, it’s following one that has held firm month after month.
Land-based tells a mixed story
Not everything moved the same way. Slot machine revenue in land-based venues slipped 0.7% year-on-year to DKK95 million, of which DKK76.8 million came from machines in gaming halls and DKK18.7 million from terminals in restaurants. A small dip, but one that fits the slow erosion physical gaming has been seeing for a while.
Casinos held up better. Land-based casino revenue actually rose 4.9% to DKK31 million, the fifth straight month the sector has cleared the DKK30 million mark. A further DKK2 million came from land-based bingo, roughly where it has sat in recent months.
Responsible gambling in the backdrop
Spillemyndigheden also published self-exclusion figures. By the end of August, 63,488 people in total had registered with the ROFUS scheme, of whom 41,362 had excluded themselves permanently and 22,126 had chosen temporary periods.
Looking across every registrant since ROFUS launched in 2012, permanent exclusion remains the most common choice at 65.2%, with a six-month ban the next most popular at 16.2%. For a regulated market growing at this pace, that split is part of the picture operators and regulators alike tend to watch.
For anyone active in the Nordic region, August’s data mostly confirms what the market already understood. Online is where the money moves, mobile is how players want to reach it, and Denmark’s regulated market keeps growing at a rate that rewards the operators already inside it.
