Push Gaming Strengthens LATAM Strategy with Marcieli Pelizzaro as Head of Latin America
Push Gaming has appointed Marcieli Pelizzaro as Head of Latin America, marking a clear step towards strengthening its regional footprint following its 2025 entry into Brazil. The move reflects a transition from exploratory market entry to a more structured execution phase, with dedicated leadership now in place to drive growth across key LATAM jurisdictions.
Marcieli Pelizzaro, Head of Latin America at Push Gaming, stated about taking on the role: “LATAM represents one of our most exciting growth opportunities, and I’m thrilled to be investing further in the region alongside Push Gaming. We’re committed to growing alongside our customers and partners through a strong local presence and a long-term vision. We’re just getting started, with much more innovation, investment, and opportunity ahead”.
Brazil Anchors Regional Expansion Strategy
Brazil is emerging as the central pillar of Push Gaming’s LATAM strategy. As the country progresses towards a regulated online gaming framework, it has become a focal point for international suppliers seeking early-mover advantage. Push Gaming’s decision to base its regional leadership around Brazil highlights the market’s scale, regulatory momentum and importance as a gateway to wider Latin American expansion.
Alistair Johnston, CCO at Push Gaming, expressed excitement about Push Gaming’s continued expansion, stating: “I am thrilled to welcome Marcieli as Push Gaming’s first Head of LatAm. Based in Brazil, she will be instrumental in establishing a specialized team and leading our expansion across this diverse and exciting continent. Marcieli brings invaluable experience in establishing suppliers within the region and a deep understanding of its unique regulatory and cultural nuances. Her leadership ensures that Push Gaming is perfectly positioned to capitalize on the immense opportunities that LatAm has to offer.”
Experience Aligned with Market Entry Demands
Pelizzaro brings relevant supplier-side experience from her time at Ruby Play, where she managed LATAM operations. Her background spans operator onboarding, market entry execution and localisation-capabilities that are increasingly critical in a region where regulatory requirements and player preferences vary significantly by market. This expertise positions Push Gaming to better navigate early-stage regulatory environments and accelerate integration timelines.
Localisation and Presence Become Competitive Factors
As competition intensifies, success in LATAM is shifting away from content volume alone. Suppliers are now required to demonstrate local presence, adapt game mechanics to regional player behaviour and align with regulatory frameworks. Push Gaming’s investment in on-the-ground leadership reflects the growing need for proximity to operators, regulators and platform partners to ensure effective execution and scalable growth-particularly given its differentiated approach to content design, as seen in how it turns slot games into slow-burn experiences
Execution Challenges in a Fragmented Region
Despite Brazil’s progress, LATAM remains a fragmented landscape with varying levels of regulation across markets. This limits the feasibility of a unified commercial approach and places greater emphasis on market-by-market prioritisation. For Push Gaming, the challenge now lies in balancing certification processes, aggregator relationships and direct integrations while competing against suppliers with more established regional infrastructure.
Source: Push Gaming
