iGaming Partnership Roundup: Altenar, Digitain, TaDa, Amusnet and More Go Live
iGaming partnerships were announced this week, spanning the UK, Sweden, Spain, Lithuania, Kenya and South Africa. Suppliers deepened distribution across regulated markets, pairing sportsbook and casino content with platforms, aggregators and land-based operators. Here is each signing in turn.
Altenar and Finnplay Mark Around Seven Years of Cooperation
Altenar and Finnplay set out their technology partnership, combining Altenar’s sportsbook with Finnplay’s Titan iGaming platform after around seven years of working together. Finnplay is a Finland based B2B iGaming technology provider, and its Titan platform provides core infrastructure including player account management, payments, casino, responsible gaming and third party integrations.
In Lithuania, 7bet went live on Finnplay’s Titan platform with betting products supported by Altenar. By tailoring the sportsbook to Lithuania’s basketball led betting culture, basketball accounted for almost 40% of turnover and monthly turnover increased by more than 400%.
Alejandro Casorla, Sales Director at Altenar, said: “Operators today are looking for technology partners that can give them both flexibility and confidence in the reliability of their wider platform ecosystem.”
Brian Forth, Commercial Director at Finnplay, said: “Over the past seven years, we’ve built a strong working relationship that goes beyond simply connecting two systems.”
Digitain Signs Metropolitan Gaming Partnership for Empire Casino
Digitain signed a partnership agreement with Metropolitan Gaming to bring its sportsbook, virtual sports, horseracing and retail solutions to Empire Casino, the operator’s flagship London venue. The agreement combines Metropolitan Gaming’s land-based presence in the UK with Digitain’s retail technology and sportsbook expertise.
Dario Jurčić, Chief Commercial Officer for Europe and Africa at Digitain, said: “The UK has always been a key market for Digitain, and we’re very focused on building our presence here with the right partners.”
Alexander Jones, Regional Sales Director for UK and Western Europe at Digitain, added: “We are extremely proud of this partnership, which brings together Metropolitan Gaming’s understanding of the land-based customer with Digitain’s technology and sportsbook expertise to create a retail experience that people genuinely want to use.”
Mark Malia, Group Gaming Director EMEA at Metropolitan Gaming, said: “We’re pleased to be partnering with Digitain as we continue to expand our offering and explore new opportunities within sports betting.”
TaDa Gaming Goes Live With Kenya’s OdiBets Across Africa
TaDa Gaming grew its distribution across African markets through a partnership with OdiBets. With the partnership live, OdiBets players can access TaDa titles including Fortune Gems 500, Fortune Garuda 500, Fortune Coins 2, Gold Mine Express and Jackpot Joker Fever.
OdiBets was founded in 2017 and is operated by Kareco Holdings Limited, based in Nairobi and regulated in Kenya by the Gambling Regulatory Authority.
Ray Lee, Director of Business Development at TaDa Gaming, said: “Partnering with leading operator OdiBets is a milestone in our pan-African journey, significantly widening our reach across the exciting East African market.”
Benedict Murithi, Head of Marketing at OdiBets, added: “Working with TaDa gives us award-winning content, faster integrations and a partner who is focused on helping us to stay ahead in a very competitive market.”
Wicked Games Goes Live With Interwetten in Sweden
Wicked Games went live with Interwetten in Sweden, extending a partnership that already sees the studio’s games live on Interwetten.com under its MGA licence. The launch marks Wicked Games’ entry into Sweden, with Interwetten as the studio’s first operator partner in the market, and makes titles including Transformers, BBC, Don’t die and Hamsterdam available to Swedish players.
Katerina Frolova, Partnership Manager at Wicked Games, said: “Sweden is a key market for us, and launching there with a partner we already work with on the MGA side made it an easy step.”
Thorsten Sündermann, Head of Operations at Interwetten, said: “Wicked Games’ content has found its audience with our players, so bringing it to Sweden was a natural move.”
Lambda Gaming Joins REEVO’s Aggregation Platform
Lambda Gaming partnered with REEVO, bringing its full portfolio of 30+ titles, led by AVION Supersonic, to the Malta licensed aggregator. REEVO connects operators to 30,000+ games from 150+ providers through a single API, and every operator on the network can add Lambda’s portfolio with no extra integration work.
AVION Supersonic is already live with platforms including SOFTSWISS, BetConstruct and Digitain.
David Nardaia, CEO at Lambda Gaming, said: “Operators don’t need more games. They need games that earn their place in the lobby.”
Amusnet Spain Launches 32 Titles With CasinoBarcelona.es
Amusnet Spain partnered with CasinoBarcelona.es, part of Grup Peralada, in the regulated Spanish market. As part of the initial rollout, CasinoBarcelona.es launched a first batch of 32 of Amusnet’s titles, led by focus titles including 20 Golden Coins, Shining Crown, Secrets of Cairo, Coin Gobbler and Hot Deco Super Pot. Amusnet’s four level Jackpot Cards bonus game is also now live on the platform.
Edwin Cruz, Managing Director of Amusnet Spain, said: “We are very pleased to join forces with Casino Barcelona, a brand that shares our commitment to delivering engaging and high-quality gaming experiences.”
Aarón Morano, Product Manager at CasinoBarcelona.es, said: “We are delighted to welcome Amusnet to our game portfolio.”
Endorphina Opens Its 230+ Game Portfolio to Kanggiten
Endorphina confirmed a partnership with Kanggiten, a B2B iGaming network that helps operators launch, manage and run online casino and sportsbook operations. The partnership opens Endorphina’s portfolio of 230+ games to Kanggiten’s clients through its aggregation platform.
Artyom Moskvin, COO at Endorphina, said: “We’re pleased to partner with Kanggiten and make Endorphina’s games available to more operators through its aggregation platform. We believe that a strong content portfolio is built on a combination of engaging gameplay, reliable technology, and a clear understanding of what operators need.”
CT Interactive Expands Partnership With Aardvark Technologies
CT Interactive strengthened its partnership with Aardvark Technologies, a B2B iGaming provider offering online and retail solutions. The expanded collaboration adds 7Mojos’ gaming portfolio through CT Interactive’s aggregation platform, with South Africa highlighted as a key regulated market.
Antonio Donov, Head of Business Development EMEA and Asia at CT Interactive, said: “Our collaboration with Aardvark Technologies reflects our commitment to building strong partnerships and expanding our offering in line with market needs.”
Martin Ivanov, Chief Operating Officer at CT Interactive, highlighted the strategic importance of the collaboration, particularly in South Africa, a key regulated market with growth potential. Arijus Denisovas, Commercial Director at Aardvark Technologies, pointed to the value of combining CT Interactive’s expanded content offering with Aardvark’s technology, distribution network and local market expertise.
Source: Official Company Announcements
