From Expansion to Execution: Playson Promotes Kateryna Oliinyk to CFO to Strengthen Financial Control

Playson has appointed Kateryna Oliinyk as Chief Financial Officer, adding further depth to its financial leadership as the business continues expanding across regulated markets. The move reflects a clear focus on building a more scalable financial setup to support international growth.

Oliinyk joined Playson in 2021 and has since moved through a number of senior finance roles, most recently serving as Deputy Chief Financial Officer. Over that period, she has been closely involved in strengthening financial controls and improving reporting processes across the business.

Internal promotion reduces execution risk during international expansion

Oliinyk brings more than a decade of experience across iGaming and professional services, with a strong background in financial governance, compliance, and multi-market operations. That experience becomes increasingly relevant as companies expand into more complex regulated environments.

Before joining Playson, she worked in audit roles at Ernst & Young, where she gained exposure to IFRS reporting, risk management, and compliance frameworks.

Vsevolod Lapin, Deputy CEO at Playson, said:
“Kateryna has been an integral part of our finance team and is well positioned to support our continued growth and international ambitions.”

Expanded CFO remit targets capital discipline and scalable financial systems

In her new role, Oliinyk will oversee core financial functions including reporting, treasury, cash flow, and tax. She will also lead budgeting and forecasting, with a focus on improving how capital is allocated as the business scales.

Another priority will be the continued development of financial systems and controls. This includes more standardisation and automation, helping teams access faster and more reliable reporting as the business scales across markets particularly in aggregation-led expansions such as its recent UK expansion with Bally’s Intralot.

Financial leadership becomes critical as regulatory complexity increases

As Playson moves further into regulated and emerging markets, financial alignment with local requirements becomes more important particularly in regions where market entry strategies are evolving, as seen in its recent expansion into Kenya with Betika. Oliinyk is expected to play a central role in ensuring those structures are in place and working effectively.

Kateryna Oliinyk, CFO at Playson, added:
“I look forward to strengthening reporting, optimizing processes, and supporting the company’s expansion into new markets.”

Market outlook

As more suppliers expand into regulated and emerging regions, the CFO role is becoming more operational than ever. It’s no longer just about reporting it’s about managing cost, compliance, and market entry in parallel.

In regions like Latin America, where regulatory frameworks are still evolving, disciplined financial planning can directly impact how quickly and effectively companies scale.

Playson’s decision to promote internally suggests a preference for continuity over disruption, a trend that is becoming more common among mid-sized providers dealing with tighter margins and increasing regulatory pressure.

Source: Playson