42.7% GGR Growth, 47% More Active Players: Leonid Pertsovskiy Drives BETBY’s H1 Momentum
BETBY closed the first half of 2026 with sportsbook Gross Gaming Revenue up 42.7% year on year against H1 2025. Active players across the partner network rose 47%. Total bets placed climbed 21.2%. The supplier described the performance as a continuation of the Q1 momentum it reported back in April, driven by market expansion, product development, and activity across operator partnerships.
Read those three figures together and something interesting appears. Player count grew faster than bet volume, yet GGR grew fastest of all. That gap tells you the revenue is not coming from squeezing more wagers out of the same audience. It is coming from a wider base of players and better monetisation per bet.
New Product Launches Driving Operator Value
Two launches stand out from the period.
BETBY Predictions arrived as what the supplier calls the industry’s first fixed-odds prediction markets feed, opening an entirely new betting vertical for operators. Prediction markets have spent the last two years moving from niche interest to mainstream conversation. A supplier packaging that demand into a fixed-odds product operators can plug in is a meaningful positioning move.
Stories was the second launch. Built around a familiar interactive content format and delivered inside the sportsbook itself, it targets the engagement layer rather than the odds layer. That distinction matters. Suppliers competing purely on pricing and market depth have a ceiling. Suppliers competing on session time and retention have a different conversation with operators entirely.
FIFA World Cup Betting Activity and Platform Scalability
The FIFA World Cup delivered an additional boost across the final three weeks of June, generating high betting activity across the partner network. BETBY framed this as a demonstration of the scalability and reliability of its sportsbook during the world’s largest sporting event.
For operators evaluating suppliers, tournament performance is one of the few genuinely honest tests available. Platforms fail publicly during peak load or they do not. Coming through a World Cup period intact is a commercial credential that no sales deck can manufacture.
Betby Games Esports Feed Performance in H1 2026
BETBY’s proprietary esports feed, Betby Games, recorded a 28% year on year GGR increase. Active players grew 46% and bets placed rose 14.8%.
The pattern mirrors the wider business. Strong player acquisition, steadier bet volume growth, revenue climbing ahead of both. Esports continues to function as a genuine contributor rather than a portfolio decoration, which is more than many suppliers can claim about their own vertical add-ons.
What BETBY’s CEO Said About H1 Results
Leonid Pertsovskiy, Chief Executive Officer at BETBY, said the positive trend from the first quarter continued throughout the first half, reflecting the strength of a long-term strategy combining market expansion with product innovation and partner growth. He pointed to BETBY Predictions, Stories, and the continued evolution of Betby Games as evidence of a commitment to solutions that create measurable value for operators, adding that the focus remains on continuing this progress through H2.
The line worth noting is “measurable value for operators.” Supplier marketing has spent years talking about innovation in the abstract. Tying product launches to operator commercial outcomes is a harder standard to be held to, and a more credible one.
Future Outlook for BETBY and the Sportsbook Supplier Market
BETBY has stated its focus for the remainder of the year is continuing this progress through H2. What the published results do not tell us is which markets contributed most to the 47% player growth, or how BETBY Predictions performs commercially once it has a full period of trading behind it.
Both questions will be answered by the next set of numbers. The half-year figures establish the trajectory. H2 will establish whether the new verticals become revenue lines or remain positioning.
For operators, the immediate takeaway is narrower and more useful. A supplier that grew revenue faster than volume during a World Cup half is a supplier whose commercial model is working, not just its uptime.
Source: BETBY
