Brightstar Lottery to Showcase Omnichannel and AI Lottery Solutions at NASPL 2026
Brightstar Lottery PLC (NYSE: BRSL) announced on 16 September 2026 that it will spotlight its comprehensive portfolio of lottery solutions at the North American Association of State and Provincial Lotteries (NASPL) 2026 annual conference, running from 21 to 24 September in Orlando, Florida.
The company’s team of lottery experts will highlight solutions across content, retail performance, intelligent operations and player experience, all designed to help lotteries drive growth and engage players.
Brightstar brings its full lottery solutions portfolio to NASPL 2026
Brightstar arrives at NASPL as the primary technology provider to 26 of the 46 lottery jurisdictions in the US, and to eight of the world’s 10 largest lotteries with central systems.
Serving nearly 90 lottery customers across six continents, the company has built its showcase around four areas, framing the portfolio as a response to lotteries operating amid rapid technology advancements and new competitive threats.
Explore Games for All Experiences: omnichannel content and licensed brands
Brightstar’s content area focuses on its omnichannel game portfolio and digital engagement solutions. Featured in the booth are its licensed brands Wheel of Fortune, Ghostbusters and Rubik’s, all available as omnichannel offerings, alongside its iHeartRadio partnership for media reach and player engagement.
The company also spotlights:
▸ Infinity Instants Frame, a platform using infinity technology to create ticket designs across game types
▸ WinMode, Brightstar’s latest patented draw game
▸ eInstant games engaging players across North America, spanning top-performing titles and new releases
Drive Retail Growth: new terminals and retail modernisation tools
The retail area showcases products designed to simplify retailer operations and create more seamless experiences for retailers and players alike. Featured hardware and solutions include:
▸ Retailer Lens, a device for ticket, barcode, QR code and mobile content scanning
▸ Retailer Pro S2 and Retailer To Go S2, Brightstar’s latest terminals
▸ LotteryLink, enabling instant ticket and draw-game sales directly through a retailer’s point of sale
Alongside these, Brightstar shows how it is modernising retail operations through predictive maintenance, remote visual assistance and AI-powered tools intended to help sales and field service teams operate more effectively.
Accelerate Insights: AI, analytics and automation for lottery teams
Brightstar demonstrates how AI, advanced analytics and automation can help lottery teams uncover insights, strengthen player engagement and improve operational efficiency, and how player feedback can complement traditional performance metrics for a fuller understanding of player behaviours.
Demonstrations include the Agentic Reporting Assistant, designed to facilitate interaction with lottery data, and Game Planner, an AI-assisted solution to simplify and enhance instant-game planning and forecasting. The area also covers innovations across player marketing, game recommendations, bonus optimisation, player segmentation and business intelligence.
Elevate Every Play: bridging retail and digital player experience
The player experience area showcases retail and digital solutions designed to deliver more personalised and convenient experiences across every touchpoint. Highlights include:
▸ GameFlex 48 vending machine, now providing access to 48 instant and draw games in retail environments
▸ GameTouch Draw S2 with eInstants, bringing eInstant games into the retail environment
▸ SignaLink Player Experience and Connected Play, which bridge retail and digital channels through mobile-enabled game discovery, self-service claims and paperless instant ticket concepts
Brightstar leaders join NASPL 2026 panel discussions
Several Brightstar leaders are participating in NASPL panels across the week. On Wednesday 23 September, Nathanael Worley, Vice President of North American Sales Development, joins the “Product Management and Game Development” panel to discuss the trends, innovations and player expectations shaping the next generation of lottery products.
On Thursday 24 September, Marco Tasso, Executive Vice President and Chief Operating Officer Global Lottery, joins the Premiere Member Panel on the trends transforming lottery and how lotteries can adapt, innovate and thrive.
The same day, Michelle Carney, Vice President of Global Lottery Marketing, delivers Brightstar’s Premier Partner Presentation on how lotteries can stay relevant, competitive and connected to the next generation of players. Jesse Saccoccio, Senior Director of Lottery Product Management, joins the “Self-Checkout and Digital Lottery at Retail Blends” panel on the growing convergence of retail and digital play.
What the Brightstar NASPL 2026 line-up signals for operators
The operator read is straightforward. Two threads run through nearly every part of the showcase: artificial intelligence and the convergence of retail and digital play.
Framing the company’s approach to the event, Marco Tasso, Brightstar Executive Vice President and Chief Operating Officer Global Lottery, said the team is excited to “connect with lottery leaders at NASPL 2026 and demonstrate how Brightstar’s solutions innovations and investment in transformation are designed to meet the evolving needs of lotteries that are operating in an environment of rapid technology advancements and new competitive threats.”
He added that as lotteries look for new ways to grow and engage players, Brightstar remains “focused on delivering technology, expertise, and insights intended to support those objectives while generating sustainable results and long-term value for the communities they serve.”
That said, this is a trade-show announcement, and every capability is framed as designed or intended to support lottery goals rather than as a proven result. The release carries a forward-looking-statements disclaimer noting that customer adoption, deployment timing and product performance all remain uncertain, so operators will judge these tools on live performance rather than booth previews.
Source: Brightstar Lottery
