Evolution Launches Spinning Whale, a US-Focused Online Slots Studio for the North American Market
Evolution has launched Spinning Whale, a new online slot brand created with a primary focus on the North American market and designed to expand the group’s portfolio of online slot content. The brand was announced on 29 September 2026.
It arrives with games built around the preferences of US players, while retaining broader international appeal. Spinning Whale joins Evolution’s growing line-up of slot brands, sitting alongside Nolimit City, NetEnt, Red Tiger, Big Time Gaming and Sneaky Slots.
Why Evolution designed Spinning Whale for the US slots market
Spinning Whale has been created with the preferences of North American slot players in mind, while retaining broader international appeal.
It complements Evolution’s existing slot studios by adding a distinct style of content to the group’s portfolio. This enables Evolution to develop more games specifically for the tastes and playing preferences of the North American market.
Spinning Whale launches with 888 Dragon’s Fortune Hold’n’Win and OSS distribution
Spinning Whale makes its debut with 888 Dragon’s Fortune Hold’n’Win, an Asian-themed slot inspired by the style of classic land-based games and reimagined for online players in the US.
The brand will make its wider North American network debut in November, with further Spinning Whale titles to follow in 2027.
Spinning Whale games will be distributed exclusively through Evolution’s One Stop Shop. This gives operators access to the new brand alongside Evolution’s wider portfolio of online casino content through a single integration.
What Jacob Claesson expects from Spinning Whale in the US market
Jacob Claesson, CEO Evolution North America, said:
“North America is a key market for Evolution, and we see significant opportunity to continue growing our online slots business here. We know that players in the US can have different preferences when it comes to themes, volatility, mechanics and visual style. Spinning Whale will allow us to increase the number of games we release with the US player perspective in mind from the outset, helping us get more of the content players love in front of them.”
Claesson added:
“We have spent considerable time looking at what players in this market enjoy and where we see the market heading. Spinning Whale is a direct response to that opportunity. While we expect many of these games to resonate with players well beyond North America, we are particularly excited about the potential for the brand in the US.”
How Spinning Whale strengthens Evolution’s multi-brand slots portfolio
Malcolm Mizzi, Head of Commercial Operations of Evolution RNG, said:
“Spinning Whale adds another distinct proposition to Evolution’s slots portfolio. Our strength lies in having a range of brands, each with its own identity, mechanics and approach to game development, allowing us to create a broader range of content for operators and their players rather than trying to make one style of game fit every player. Spinning Whale expands that range further and gives us another strong platform from which to continue growing our slots offering. While the US is the initial focus for Spinning Whale, we see strong potential for its games across our global network.”
What Spinning Whale means for operators in the North American market
Spinning Whale gives operators a slot studio built around North American player preferences from the outset. It is delivered through the same One Stop Shop integration they already use to access Evolution’s wider portfolio.
With its debut title live, a wider network rollout in November and more titles due in 2027, the brand marks the next step in how Evolution is expanding its online slots offering for the North American market.
Source: Evolution
