Altenar Powers Wildz Group’s Entry into Finland’s Regulated Online Betting Market
Altenar is powering Wildz Group’s entry into Finland’s newly-regulated online gambling market, giving the operator the sportsbook technology it needs as the country prepares to open its market to competition. In an announcement dated 26 October 2026, the sportsbook provider said it is underpinning Wildz Group’s move into the Nordic market as Finland prepares to shift away from a state monopoly.
Wildz Group, a Malta-based iGaming operator, has become the first operator to publicly announce it has received an online gambling licence in Finland. The licence clears it to operate once the regulated market opens next year.
Altenar powers Wildz Group’s move into the Finnish betting market
Altenar is powering Wildz Group’s entry into Finland’s newly-regulated online gambling market, continuing a collaboration that has supported the operator’s growth across markets. The sportsbook provider brings its regional expertise, Nordic trading specialists and localised content to underpin Wildz Group’s strategy as it prepares for the Finnish launch.
Wildz Group becomes first operator to confirm a Finnish online gambling licence
Wildz Group, a Malta-based iGaming operator, has become the first operator to publicly announce it has received an online gambling licence in Finland. The licence grants the company permission to operate when the country’s regulated market opens next year, as Finland’s new framework takes shape.
Inside the Altenar and Wildz Group sportsbook partnership
Altenar has been in partnership with Wildz Group since 2024, supporting the company’s expansion beyond a casino-first model across markets. The move into Finland continues that collaboration, with Altenar’s toolkit built to adapt to different market conditions and business objectives.
Wildz Group CEO Sam Brown said of the collaboration:
“Altenar has been central to the success of our Global sports betting offering, and we anticipate a superb response in Finland once the market opens in July 2027. With the flexibility of the Altenar toolkit we will be able to build an industry-leading sports betting experience for Finnish players.”
How Finland is opening its regulated online gambling market
Finland is among the latest European countries to replace a state monopoly with a licensing model for online gambling. The application process opened on 1 March 2026, attracting significant interest from operators ahead of the planned market launch.
Dinos Stranomitis, COO at Altenar, said:
“Finland’s move towards a competitive online gambling market represents an important development for the industry. Entering a new regulated market requires the right technology, flexibility and a clear understanding of local requirements.” He added: “We are pleased to power Wildz Group’s entry into Finland and support its ambitions with sportsbook technology designed to adapt to different market conditions and business objectives.”
What the Altenar and Wildz Group deal signals for Finland’s market launch
For Altenar, the partnership reflects its focus on providing sportsbook technology that enables operators to enter regulated markets with the flexibility to adapt their offering to local requirements and long-term business goals. With Wildz Group first to confirm a licence and its technology partner in place, the groundwork is being laid ahead of the market opening in 2027.
Source: Altenar
