Imagine Live partners with Microgame to expand its Italian live casino presence
Imagine Live has strengthened its presence in Italy through a partnership with Microgame, its first aggregator in the market and one of the country’s leading iGaming platform providers.
The deal gives the live casino provider access to Microgame’s network of more than 50 licensed operators and over 120 local brands, bringing its live dealer games and original game shows within reach of more Italian players.
Imagine Live names Microgame as its first Italian aggregator
By signing Microgame as its first aggregator, Imagine Live reaches an established network in a single move rather than negotiating operator by operator.
Microgame brings longstanding relationships with operators across Italy and an extensive network of land-based retail partners. For Imagine Live, that means a ready distribution channel and a partner that understands the local market.
Imagine Live’s wider portfolio comes to Microgame’s platform
The collaboration makes Imagine Live’s wider portfolio available through Microgame’s platform. That includes live casino favourites alongside original game shows such as Land of Ra and Roulette Rouge.
For Italian operators, it means more choice. For Imagine Live, it is access to a network of more than 50 operators and over 120 local brands through a single agreement.
Blackjack Italiano shows Imagine Live’s localisation approach for Italy
Imagine Live has developed games specifically for the Italian market, including Blackjack Italiano, which features native Italian-speaking dealers.
The provider says the title reflects a broader localisation approach, adapting its content and studio setups to suit local players. Native-language dealers are a direct way to signal the experience is built for Italian players rather than ported in.
Imagine Live and Microgame executives on the partnership
Nadiya Attard, Chief Commercial Officer at Imagine Live, commented: “Italy is a market with real potential for us and partnering with Microgame as our first aggregator there is an important step in realising that ambition.
“We’ve put considerable work into building a portfolio that gives operators plenty of choice, including games developed specifically for local audiences. We now have the opportunity to bring that content to a much larger network of Italian operators, working with a team that knows the market and has strong relationships across the industry. We’re excited to see what we can achieve together.”
Francesco Cuzzupoli, Gaming & Sales Director at Microgame, added: “Imagine Live has built a strong reputation in live casino, and its portfolio is a great addition to our platform.
“The quality of its games, particularly its original game shows and content developed for local audiences, makes it a strong fit for the Italian market. We see real value in bringing this content to our operator partners and look forward to working with the Imagine Live team to make the most of this partnership.”
What the Imagine Live and Microgame deal means for the Italian iGaming market?
For Italian operators, the deal is simple: more live casino and game show choice on a platform they already use.
For Imagine Live, it is a distribution win and a chance to turn wider reach into player engagement through content built for the market. The partnership shows how premium live casino providers are scaling in regulated European markets, leaning on local knowledge and localised content alongside reach.
Source: Imagine Live
