Sportradar Adds DATA.BET, Esportsbull and GRID to Unified Odds Feed for Esports
Sportradar Group AG has added esports odds providers DATA.BET, Esportsbull and GRID to its proprietary Unified Odds Feed, expanding the range of betting content available to operators. Announced on 12 November 2026, the solution enables operators to select their preferred odds provider on a title-by-title basis, subject to availability and applicable commercial terms.
Operators Choose Their Esports Odds Provider Through a Single Integration
The addition of DATA.BET, Esportsbull and GRID gives operators the flexibility to select their preferred odds provider on a title-by-title basis. Rather than committing to one provider across every game, operators can choose the provider they want for each title.
All three providers are available from launch through the Unified Odds Feed. The feed is positioned as a single point of access, so operators can work with the providers through one integration while retaining the ability to optimise their esports betting offering. Access is subject to availability and applicable commercial terms.
Sportradar Deepens Its Esports Capabilities
Sportradar said the expansion reflects its continued investment in broadening its betting offering and deepening its capabilities in esports. As demand for esports betting continues to grow, the company is focused on providing operators with greater access to high-quality content, data and engagement solutions.
The company described the approach as a scalable and flexible ecosystem, intended to give operators room to build out their esports betting content over time.
Launch Covers Counter-Strike 2, Dota 2 and League of Legends
Available content at launch includes Counter-Strike 2, Dota 2 and League of Legends. VALORANT and Mobile Legends: Bang Bang are planned for future release, along with additional content and new markets.
In addition to odds, Sportradar’s esports portfolio includes products such as Match Tracker and Audio-Visual solutions. These enable operators to create richer and more engaging experiences for their customers alongside the odds content.
Sportradar Points to Provider Choice as Esports Betting Grows
Roman Garin, SVP, Innovation at Sportradar, said: “Esports’ fully digital nature creates an expectation for fast, deep live betting experiences. The providers that have built the market across Counter-Strike 2, Dota 2 and League of Legends each bring their own strengths and trading style, and the best fit can differ from title to title. By bringing them together through our Unified Odds Feed, we’re giving operators greater choice and flexibility through a single integration, and we’ll continue adding providers and titles as the market evolves.”
Source: Sportradar
