DraftKings delivered a powerhouse performance in Q2 2025. Total revenue soared 37% YoY to $1.513 billion, marking a company record. The sportsbook segment led the charge with $998 million, up 45% as margins expanded to 8.7% from 6.4%—a sign of efficiency, not just engagement. Meanwhile, iGaming revenue climbed to $430 million, rising roughly 22–23% year-over-year. Adding to the growth, advertising or daily fantasy segments contributed around $85 million, rounding out the platform’s multi-channel success.
Monthly Unique Payers reached 3.3 million, with ARPMUP (Average Revenue per Monthly Unique Payer) jumping 29% to $151, signaling higher spend and retention. DraftKings reaffirmed full-year guidance of $6.2–$6.4 billion in revenue and $800–$900 million in adjusted EBITDA, with an eye on the higher end of both ranges.
In an industry where operational depth matters, DraftKings isn’t just leading—it’s showing how to build diversified, margin-rich revenue. With nearly $1 billion from sportsbooks, over $400 million from iGaming, and consistent gains in ads/DFS, they just set the bar for ecosystem-level dominance.
