Austria is on the brink of a major shift in its online gambling market, as the government considers ending Casinos Austria’s decades-long monopoly by introducing a multi-operator licensing system. This move could allow between 20 and 30 companies, including major players such as Tipico, Bwin, Bet365, LeoVegas, Merkur, and Betway, to operate legally in the country’s €1.4bn online gaming sector.
The Austrian Association for Betting and Gambling (OVWG) emphasises the potential benefits of this reform, citing both economic and player-protection advantages. Studies suggest that a liberalised market could generate up to €1.4 billion in tax revenues by 2031, far exceeding current figures under the monopoly. The introduction of a competitive licensing framework would also align Austria with European best practices, strengthening consumer protections, reducing illegal gambling, and fostering innovation among operators.
Political negotiations among the coalition parties the Austrian People’s Party (ÖVP), the Social Democratic Party (SPÖ), and NEOS are expected to determine the structure of the new licensing system, with formal agreements anticipated before the end of 2025. Potential models include a limited number of licenses or a phased transition away from state exclusivity, reflecting approaches already adopted by other European markets like Finland, Germany, and Denmark.
Industry confidence is high, with the OVWG signalling that the Austrian market is ready for immediate transition. Cross-border discussions with neighbouring regulators in Germany, Switzerland, and Liechtenstein further highlight Austria’s commitment to a smooth, compliant rollout. For both players and operators, the move represents a historic opportunity: a more competitive, transparent, and safer iGaming ecosystem that meets international standards while generating significant economic benefits.
This reform marks a pivotal moment in Austria’s gambling landscape, moving from a monopoly model to a modern, multi-operator framework and signalling a broader European trend toward liberalisation and responsible gaming.
