Imagine Live Partners With Gaming1 To Launch Its Live Casino Portfolio In Belgium And The Netherlands
Imagine Live has partnered with Gaming1 to launch its live casino portfolio in Belgium and the Netherlands, its first operator agreement in either market. Gaming1 becomes the first operator to offer the provider’s live dealer games and original game shows across the two countries, giving Imagine Live a route into both regulated markets.
The announcement, made on 02 November 2026, extends Imagine Live’s European expansion into two of the region’s more tightly licensed regimes. Rather than a broad market splash, the significance sits in the structure of the deal: a single, established operator carrying the portfolio into two countries where distribution is gated by local licensing.
Imagine Live enters two regulated markets
Securing both Belgium and the Netherlands is the part that stands out. Both are licence-tied markets, where a content provider reaches players through operators that hold local licences and meet each regulator’s technical and compliance requirements. That makes the first operator partner, not the market announcement, the real milestone. Without one, entry is an intention; with one, it becomes live distribution.
Signing Gaming1 across both countries gives Imagine Live a credible local anchor and a working template it can point to when approaching other licensed operators in the region.
Inside the portfolio Gaming1 is bringing to players
The Gaming1 rollout covers Imagine Live’s established live casino games and original game shows, including titles such as Land of Ra and Roulette Rouge. These are drawn from a portfolio that has grown to 19 game types since the company launched in 2022.
Imagine Live develops and produces its content across its own studios in Armenia, Romania and Spain, where it now operates more than 200 tables. That in-house production base is the infrastructure behind its push into new markets.
The right partner for the job
Here’s the thing about Belgium and the Netherlands: a provider can’t reach players directly. Both are tightly regulated markets, and content has to clear local compliance checks before any table goes live.
That’s exactly where Gaming1 comes in. As an operator that already knows the rules in both countries, it gives Imagine Live a ready-made route through the compliance work that usually slows new entrants down.
It’s also why Imagine Live has singled Gaming1 out as an important partner, not just another distribution deal. Both companies say they’ll roll the portfolio out in line with each market’s requirements, with regulatory compliance and player protection kept front and centre.
What Imagine Live and Gaming1 said
Nadiya Attard, Chief Commercial Officer at Imagine Live, said:
“Securing our first operator launches in Belgium and the Netherlands with Gaming1 is an important achievement for us and shows how far we’ve come since launching in 2022.
“We’ve put a lot of work into developing our portfolio and building the infrastructure to support our international growth. Working with an established operator like Gaming1 gives us the opportunity to take that investment into new markets and we look forward to building a strong partnership together.”
Charlène Renier, Public Relation and External Communication Manager at Gaming1, added:
“Our collaboration with Imagine Live reflects Gaming1’s commitment to combining technical expertise with a responsible approach to entertainment.
“As we develop our offering in Belgium’s regulated market, the quality of the player experience, regulatory compliance and player protection remain central to our decisions.”
What’s next for the rollout
The deal itself is settled, but the timing isn’t. The announcement tells us the partnership is on and names the two markets, yet it stops short of the details operators usually want next. There’s no go-live date, no word on which Gaming1 brands get the games first, and no mention of whether the full portfolio arrives in one go or lands in stages.
None of that is surprising, though. In both Belgium and the Netherlands, games can’t simply go live the moment a deal is signed. Each title has to clear local checks first, and that approval step sits between the agreement and the moment players can actually open a table.
So for now, the smart way to read this is simple: the partnership is confirmed, the direction is clear, and the only open question is when. The schedule will firm up once the compliance work is done, and that’s the part worth keeping an eye on.
What the deal signals for the region
The signal for the region is momentum. For a provider that launched in 2022, a first operator partnership across two regulated markets is a meaningful step up from single-market deals. It gives Imagine Live a proof point in two licensed regimes and, if the Gaming1 rollout runs smoothly, a reference it can take to other operators across Europe. The next thing worth watching is whether that first partnership converts into a wider roster of licensed operators in Belgium, the Netherlands and the markets around them.
Source: Imagine Live
