31 Markets. One New Loyalty Play – BetMGM Partners With Gametime to Turn Points Into Live Experiences
BetMGM has entered a partnership with Gametime, a mobile-first ticketing platform for live events, giving its Rewards members a new way to spend their points. Through the collaboration, players can redeem BetMGM Rewards Points for Gametime credits in the BetMGM Rewards Store, unlocking access to sporting events, concerts and other entertainment. On its own it is a straightforward perk.
Why BetMGM’s Loyalty Push Matters in the Regulated Gaming Market
Loyalty programmes have long leaned on gaming credits, hospitality and travel. Moving into live-event ticketing takes BetMGM’s rewards offering into territory that feels less like a gambling perk and more like a lifestyle one. For an operator active in 31 markets with both mobile and retail offerings, small differentiators in how points are spent can matter when players have plenty of apps to choose from.
What the BetMGM and Gametime Partnership Actually Involves
Through Gametime’s mobile-first platform, BetMGM players can find and secure tickets with reliable delivery backed by the Gametime Guarantee. The addition of Gametime credits expands BetMGM’s loyalty offering beyond gaming, hospitality and travel. According to the company, players have recently redeemed Gametime credits for tickets to high-demand concerts, as well as an international soccer tournament final.
“Loyalty isn’t just about earning and spending points, it’s about giving players opportunities to enjoy special moments they can’t find anywhere else,” said Matt Prevost, Chief Revenue Officer at BetMGM. “Our partnership with Gametime gives customers more flexibility in how they use their points while connecting them to the events they care about most.”
Brad Griffith, CEO and Founder of Gametime, said: “Live events have a way of turning a good day into a great story, and that’s the reason Gametime exists. Partnering with BetMGM lets us bring that feeling to even more fans, giving players a fast, easy way to trade their rewards for a night they won’t forget.”
Why Live Events Matter More Than Bonus Cash for BetMGM
Here’s the part operators care about. The real contest in US betting is no longer acquisition alone, it is retention and customer lifetime value. Experiential rewards, the kind a player remembers long after the bet settles, are a harder thing for a rival to copy than a matched deposit. Tying points to tickets also keeps the brand present in a player’s life outside the app, at the concert or the match. That is editorial inference rather than a claim made in the announcement, but the direction of travel is consistent with it.
What BetMGM’s Rewards Update Leaves Unsaid
The announcement sets out the mechanism, not the economics. No redemption rates, point values or limits were disclosed, so how generous the offering actually is remains to be seen in practice. Partnerships that broaden how points are spent also carry a responsible-gambling dimension, and BetMGM addresses this directly, pointing to GameSense, the programme developed and licensed to MGM Resorts by the British Columbia Lottery Corporation, which sits within its mobile and desktop platforms.
What Comes Next for BetMGM’s Rewards Programme?
Expect loyalty, not the welcome bonus, to carry more of the retention load as US operators compete for a steadier share of player time and spend. BetMGM says it continues to expand into new markets and introduce new features, with responsible gambling remaining a stated focus. The ticketing tie-up is a small move, but it points to a larger shift: in a crowded market, the operators who win may be the ones who make the rewards worth remembering.
Source: BetMGM
