Fiona Power Joins The Unit as Chief Commercial Officer – Bringing 12+ Years of Flutter and FanDuel Experience

The Unit has appointed Fiona Power as its new Chief Commercial Officer, a move that says as much about where the product-development studio is heading as it does about who is joining. Effective 17 August 2026 and based in New York, Power takes on commercial strategy, market analysis and new partnership development across the US and international markets, working alongside Co-Founder Paddy Casey and Chief Revenue Officer Mark O’Hare. She joins on a contract basis.

Why the New CCO Matters for The Unit’s Growth Plans

Start with the timing. The Unit has gone from 75 employees to more than 140 across Ireland, Moldova, Gibraltar and the United States, and recently expanded its development operations in Chișinău, Moldova, into a new 500 sq. m. hub. That kind of scaling is usually built on engineering and delivery. So the choice to bring in a commercial leader, rather than another product hire, is a decision about the next chapter. It points the company’s attention toward relationships and revenue rather than headcount alone.

What Fiona Power Brings to The Unit’s Commercial Leadership

Power is not a generic sales appointment. She brings more than 12 years with Flutter Entertainment and senior leadership roles at FanDuel. During her time as Senior Director of Partner Relations at FanDuel, she led complex, multi-state partnership agreements and played a key role in building and launching more than 20 retail sportsbooks across the United States. She also continues as Founder of Power Room Éire Partnerships & Advisory, a boutique consultancy focused on strategic partnerships, market entry and operational execution across the global gaming and sports betting industry.

On joining, Power pointed to the company’s reputation and record. “I’ve known The Unit and its reputation in the industry for some time, and I’ve been very impressed by the growth of the business and the high quality of its output,” she said. Read past the courtesy and the substance is clear. Her value is access to the US market, and the relationships that come with it.

The Sportsbook Read on The Unit’s US Positioning

Here’s the part operators and suppliers care about. The US remains the single hardest regulated market to enter in gaming, and technical capability alone rarely opens the door. What moves deals is knowing the operators, the tribes, the rights holders and the state-by-state realities. Power spent years doing exactly that. For a supplier that already has the engineering side covered, hiring someone who can turn capability into signed partnerships is the missing piece. It suggests The Unit intends to compete for US commercial ground, not just service it from a distance.

Casey framed the hire around that experience. “Fiona brings a truly exceptional combination of commercial experience, industry knowledge and a deep understanding of the US gaming market,” he said, adding that her decade building partnerships in a competitive, highly regulated market would be valuable as the business grows. That is a co-founder telling the market where his commercial bet is placed.

The Unit’s Commercial Hire Is Intent, Not Yet Delivery 

One appointment does not remake a company. Power joins on a contract basis, and the release does not name specific client wins, revenue targets or new markets she is expected to open. The strategic intent reads clearly, but intent and delivery are different things. The proof will be in the partnership announcements that follow over the coming quarters, not in the hire itself.

What Comes Next for The Unit and the B2B Gaming Market?

The likely next move is a run of US and international partnership deals as Power builds out The Unit’s commercial network, and rivals in the product-development space may feel pressure to sharpen their own commercial firepower in response. For the wider B2B gaming market, this is another sign that the supply side is maturing past pure engineering competition into a contest of relationships and market access. Operators choosing a development partner increasingly weigh who can navigate regulation and open doors, not only who can ship the product. The takeaway is simple: in a crowded supplier market, commercial trust is becoming the real differentiator, and The Unit has just spent to acquire it.

Source: The Unit