Trivelta Acquires Kerma Games to Build a Bigger B2B iGaming Ecosystem
Trivelta has announced the acquisition of Kerma Games, the iGaming content studio behind a growing portfolio of original and celebrity-led titles and a 24/7 live dealer offering the studio positions as one of its strongest differentiators. Announced in Boston in September 2026, the Trivelta Kerma Games acquisition brings Kerma’s content, its multi-year talent partnerships and its live production capability into Trivelta’s wider B2B ecosystem, while giving Kerma the resources and reach to expand its own distribution. On paper it’s a modest studio deal. In practice, it says something about where differentiation in the sector is heading.
Why the Trivelta Kerma Games Acquisition Matters Now
Standing out in B2B iGaming is getting harder. Aggregation platforms increasingly offer similar catalogues, similar integrations and similar promises. Content that’s genuinely hard to copy – original titles tied to names players already recognise – is one of the few remaining ways to look different on a crowded lobby.
That’s the context Trivelta is buying into. It already supplies the infrastructure operators use to run gaming products. What it lacked was proprietary content of its own. This deal closes that gap.
What the Kerma Games Deal Actually Involves
Kerma Games describes itself as a premium casino game provider building entertainment-driven experiences, spanning slots, live casino and crash games. Kerma positions a 24/7 live dealer studio at the centre of its live casino offering, describing it as one of its strongest differentiators, with broadcast-quality production, real dealers and real-time interaction. Trivelta’s own announcement is less settled on where that studio sits: the About section presents it as a current, state-of-the-art capability, while Hubbard’s statement frames a 24/7 live casino studio as part of the roadmap, set to bring Kerma’s games to life in a new format. Whether it’s fully live today or still scaling, it’s clearly central to the rationale.
Alongside its original catalogue, Kerma has secured long-term, multi-year partnerships with recognisable names across music, sport and culture: Snoop Dogg, Lil Baby, Sexyy Red and Luka Modrić. The studio frames these as a foundation for content franchises rather than one-off releases.
Carson Hubbard, CEO of Trivelta, said: “Kerma Games has built something genuinely different in a market where standing out is becoming increasingly difficult.” He framed the deal as more than the addition of another studio, describing it instead as an investment in a brand with a distinctive identity and the potential to become one of the most recognisable names in iGaming.
Why Kerma Games Stays Sellable Outside Trivelta’s Stack
For operators, the useful detail is what doesn’t change. Kerma will keep operating under its own brand, retaining its creative identity, product strategy and commercial presence. Its content stays available to operators and platforms independently of Trivelta’s technology ecosystem.
So this isn’t content being walled off inside one stack. A platform manager weighing Kerma’s titles doesn’t have to migrate to Trivelta to access them. That matters for anyone building a lobby around recognisable IP without wanting to commit to a single infrastructure provider.
Liam Tassiello, COO and Founder of Kerma Games, put the continuity plainly: “Kerma remains Kerma. The brand, team and creative direction continue.” What the studio gains, he said, is the resources and reach to develop more content and reach significantly more operators.
The Celebrity-IP Bet Behind the Kerma Games Deal
Here’s the honest part. The release sets out the strategic logic but not the commercial terms – no deal value, no completion date, no financial detail. And the differentiator Trivelta is paying for, recognisable talent, carries its own dependencies. The value of a game built around a name rests on that name staying culturally relevant, and multi-year commitments cut both ways.
Integration is the other open question. Keeping a creative studio independent while folding it into a larger technology group is easier to announce than to sustain. The real test is whether Kerma’s output actually accelerates under Trivelta, or whether scale dulls the thing that made it distinctive.
What Comes Next for the B2B iGaming Market?
The forward signal is the more interesting story. An infrastructure company choosing to own content – rather than simply aggregate more of it – suggests platform players increasingly see proprietary IP and recognisable talent as the durable differentiator, not just another feature line. Over the next 6 to 12 months, watch for Kerma’s celebrity partnerships being extended across Trivelta’s wider product set, and for other technology providers to reassess whether content ownership belongs on their roadmap too. In a market where the technology is starting to look the same, the games and names players remember may be what actually sets platforms apart.
