IGT Appoints Mark Wadley as Incoming President of Land-Based Gaming to Lead Global Sales and Operations
International Game Technology (IGT) has appointed Mark Wadley as Incoming President of Land-Based Gaming, pending the necessary regulatory approvals. The appointment represents a leadership update within the company’s global land-based gaming business.
In this position, Wadley will lead IGT’s end-to-end land-based gaming operations, with responsibility for global sales, product management, manufacturing, field services, marketing, communications, and government relations.
Wadley will report directly to IGT Chief Executive Officer Hector Fernandez and will work alongside the senior leadership team to align operational priorities with the company’s commercial strategy across the gaming division.
IGT Restructures Leadership Across Land-Based Gaming Division
Centralised operational structure
According to IGT, the appointment places several operational and commercial functions under a single leadership structure. The approach is intended to improve coordination between product development, customer insights, and commercial execution across the company’s gaming activities.
IGT’s land-based gaming division provides gaming machines, casino management systems, and game content to operators in regulated markets worldwide. The company has also discussed its approach to game development and player engagement in IGT turns game design into world-class player science. The segment continues to play a key role in the company’s broader gaming and digital technology business.
By consolidating leadership responsibilities, IGT aims to enhance how its gaming products and services are developed, positioned, and delivered to casino operators globally.
Industry Veteran Brings Experience in Gaming Product Strategy
Background and expertise
Before joining IGT, Wadley served as chief marketing officer at a major global gaming competitor. Over the course of his career, he has gained experience across product strategy, marketing leadership, and commercial operations in the gaming sector.
His professional background includes working closely with product teams and commercial divisions on product launches, customer engagement initiatives, and market expansion strategies.
Wadley is widely recognised within the industry for connecting product innovation with operator demand and market positioning.
IGT Aligns Commercial Strategy with Gaming Product Development
Leadership perspective
Commenting on the appointment, CEO Hector Fernandez said Wadley’s leadership and industry experience would support the continued development of IGT’s gaming division and strengthen operational coordination across global markets.
The leadership update follows other recent executive changes at the company, including the expansion of Andy Hendrickson’s role to Chief Product and Technology Officer.
Wadley also pointed to the opportunity to further align product development, market positioning, and operational execution within the company’s gaming business.
He noted that IGT’s global scale, differentiated gaming content, and long-standing relationships with casino operators provide a strong base for future growth. Strengthening the connection between product development and commercial strategy will be important as the company works toward its next phase of performance.
IGT Continues Expanding Global Casino Technology Portfolio
Technology and market presence
Headquartered in Las Vegas, IGT is a global provider of gaming, digital, and financial technology solutions. The company supplies gaming machines, casino management systems, digital gaming platforms, sports betting technology, and player engagement tools to operators across both land-based and online markets. Through its gaming division, IGT continues to develop hardware, software, and gaming content designed to support casino operations in regulated jurisdictions around the world. The company recently showcased gaming and FinTech innovations at IGA 2026, highlighting its latest technology portfolio.
Source : IGT
