EveryMatrix Goes Live With Bally’s Intralot in the UK Through Fantasma Games Casino Content
EveryMatrix has gone live with Bally’s Intralot in the UK, bolstering the brand’s digital casino portfolio with games from its in-house studio, Fantasma Games. Announced on 28 September 2026, the launch puts a library of UK-certified titles in front of players across Bally’s brands.
The rollout marks the first phase of the partnership between the two companies, with more markets already in view. It brings a set of games designed for UK audiences into some of the country’s best-known online casino brands.
EveryMatrix content goes live with Bally’s Intralot across its UK casino brands
Fantasma Games will supply its library of UK-certified games across Bally’s portfolio of brands, including Jackpotjoy, Virgin Games, Bally Casino, Double Bubble Bingo, Monopoly Casino and Rainbow Riches Casino. That spread of consumer-facing brands gives the content immediate exposure to a wide UK player base from launch.
Fantasma Games jackpot and Cash and Collect titles built for the UK market
Bally’s players gain access to a broad range of titles designed for UK audiences, including jackpot games, Cash and Collect mechanics and Hold and Respin features. The lineup features proven Fantasma Games titles tailored to local preferences, such as Gold Pigger, Circle of Sylvan and Santa’s Golden Christmas.
EveryMatrix in-house studio content strengthens Bally’s UK casino portfolio
A key detail of the launch is that the content comes from EveryMatrix’s own in-house studio. Supplying proprietary Fantasma output as part of Bally’s UK offering ties the two companies more closely together as the partnership develops.
Mark Hothersall, Head of Business Development, EveryMatrix Casino, said:
“Going live with Bally’s in the UK is an important milestone for us. They are a highly respected name in global entertainment, and we are proud to support their UK strategy with content that stands out in a competitive market.”
Dezso Pazmany, Director of Product Operations of Bally’s Intralot, added:
“We have always focused on enhancing the player experience with fresh, innovative content, and EveryMatrix’s in-house portfolio perfectly aligns with our strategy and ambition.”
EveryMatrix and Bally’s target further regulated markets after UK launch
The launch marks the first phase of the partnership, with EveryMatrix and Bally’s targeting further expansion into additional regulated markets. That framing points to the UK go-live as a starting point rather than the full scope of the relationship.
Bally’s Intralot is described as a leading gaming and lottery solutions provider listed on the Euronext Athens, combining Bally’s digital B2C expertise with INTRALOT’s leadership in regulated lottery gaming across online gaming, lottery, iLottery and sports betting.
What does the EveryMatrix and Bally’s Intralot deal mean for UK players?
For UK players, the launch widens the choice of certified games across familiar Bally’s brands, adding jackpot, Cash and Collect and Hold and Respin titles from EveryMatrix’s in-house studio. As the partnership moves beyond its first phase, both companies have signalled their intent to take the collaboration into further regulated markets.
Source: EveryMatrix
