A 3-Year Global Initiative Signals a Bigger Shift – SBC, IAGR & IMGL Push Regulatory Collaboration
SBC has signed a three-year partnership agreement with the International Association of Gaming Regulators (IAGR) and the International Masters of Gaming Law (IMGL), strengthening its regulatory and compliance-focused strategy across its global events and media operations.
The agreement reflects the growing commercial importance of regulatory intelligence as gambling operators and suppliers navigate increasingly fragmented compliance requirements across multiple jurisdictions.
Under the partnership, SBC, IAGR and IMGL will collaborate on regulatory-focused programming spanning conference panels, executive interviews, legal analysis, podcasts and expert commentary distributed through SBC’s event and media platforms.
The initiative will also introduce dedicated regulatory networking meetups during SBC Summit Lisbon 2026, scheduled for 29 September to 1 October, while SBC will additionally support the IAGR Annual Conference 2026 in Lima later that month.
Regulatory Intelligence Becoming a Core Industry Requirement
The partnership highlights how regulatory expertise is becoming increasingly central to operational and expansion strategies across the global gambling sector.
Operators, suppliers and investors are facing growing complexity as markets continue introducing divergent licensing frameworks, stricter anti-money laundering requirements, affordability measures, advertising restrictions and responsible gambling obligations.
As a result, access to timely regulatory interpretation and direct engagement with policymakers and legal experts is becoming a competitive necessity rather than a secondary compliance function.
The collaboration positions SBC to expand beyond its traditional role as an events and media company into a more influential participant within the broader gambling policy and compliance ecosystem.
The agreement also reflects wider structural changes within the industry, where regulatory stakeholders are becoming more integrated into major gambling conferences as compliance considerations move closer to core commercial decision-making.
Expanded Regulatory Content Across SBC Platforms
Through the agreement, IAGR and IMGL will contribute specialist expertise and regulatory insight across SBC’s international conference portfolio and media channels.
The organisations are expected to provide commentary and analysis covering developments across Europe, Latin America, North America and emerging regulated markets, where regulatory models continue evolving at different speeds.
For operators pursuing international growth strategies, the ability to interpret changing market conditions quickly has become increasingly important, particularly in jurisdictions where licensing structures and consumer protection measures remain under active political review.
The partnership is therefore designed not only to improve information-sharing but also to create more direct interaction between regulators, legal experts and commercial gambling stakeholders.
Industry Leaders Highlight Collaboration Benefits
IAGR President Ben Haden said the partnership would strengthen engagement between regulators and industry participants through more structured dialogue and educational initiatives.
IMGL President Marc Dunbar said the collaboration would help gambling businesses better understand rapidly changing jurisdictional requirements and evolving legal expectations across international markets.
SBC Founder and CEO Rasmus Sojmark said the agreement was intended to provide industry stakeholders with more direct access to regulatory developments shaping global gambling operations.
The executive comments reinforce the broader strategic objective behind the partnership: improving industry access to reliable regulatory analysis at a time when compliance considerations are increasingly influencing investment, product deployment and market-entry decisions.
SBC Strengthens Strategic Positioning in Compliance Sector
The agreement further consolidates SBC’s wider strategy of embedding specialist regulatory and compliance content into its flagship conferences as legal complexity becomes a larger driver of operational planning across the gaming industry.
Rather than treating regulation as a standalone legal issue, major gambling companies are increasingly integrating compliance analysis into broader commercial and strategic decision-making processes.
By formalising long-term partnerships with two established regulatory and legal organisations, SBC is positioning itself closer to the centre of industry policy discussions while expanding the institutional value of its conferences and media platforms.
The move also signals how gambling industry events are continuing to evolve beyond networking and product showcases into platforms for regulatory coordination, policy interpretation and strategic market analysis.
Source: SBC
