Banijay Group and RedBird IMI Complete the Merger of Banijay Entertainment and All3Media
The production landscape just shifted. Banijay Group and RedBird IMI have closed the merger of Banijay Entertainment and All3Media, and the resulting business is not simply bigger. The shape of the business has changed, not just its size, and nothing else in the independent content market looks quite like it.
Inside the Banijay All3Media Merger Completion
The deal was first announced in March 2026 and has now been completed. Ownership splits evenly between Banijay Group and RedBird IMI, the latter being a joint venture standing behind RedBird Capital Partners and IMI, the media group based in Abu Dhabi. Fifty percent each. The combined company operates under the Banijay Entertainment name and is consolidated by Banijay Group.
Headquarters sit in London, where All3Media was previously based. The footprint spans 25 territories.
Banijay Entertainment Revenue and Cost Synergies Explained
Had the two businesses been combined across 2025, revenues would have topped 4.3 billion euros with adjusted EBITDA above 0.7 billion euros. Expected cost synergies sit at approximately 50 million euros, to be achieved within one year of closing.
Those synergy numbers matter because they are modest relative to the revenue base. This is not a cost-cutting merger dressed up as a growth story. The stated logic is expansion, not extraction.
Banijay Entertainment Leadership Team and Operating Model
RedBird IMI chief executive Jeff Zucker takes the Chairman role. Bassetti stays in place at the top of Banijay Entertainment as CEO. Jane Turton, previously CEO of All3Media, is appointed Deputy CEO. Bassetti and Turton will both be based in London with a newly devised leadership team.
Critically, the merged business will continue to operate with Banijay Entertainment’s decentralised country CEO-driven model. Consolidation at the top, independence where the work actually happens.
The Content Catalogue Behind the Global Media Powerhouse
Banijay Entertainment now houses one of the largest independent content catalogues in the industry, with more than 265,000 hours of content and growing. Credits include MasterChef, The Traitors, Big Brother, Race Across the World, Survivor, Peaky Blinders, Deal or No Deal, Buccaneers, The Assassin, Wayward, Legends, Hamnet and The Culpa Trilogy.
The portfolio spans scripted, non-scripted, sport, digital, live and immersive experiences.
Why the Merger Matters for Content Production and Live Events
What comes together here is Banijay Entertainment’s global reach and its spread across entertainment disciplines, set alongside the position All3Media holds in the major English-language markets. That is the commercial thesis in one sentence.
With Banijay Rights and Little Dot Studios providing digital expertise, alongside the live and immersive capabilities of both Banijay Live and All3Media, the group is positioned to extend IP across landscapes, build franchises, create new revenue streams and deepen global reach.
Future Outlook for Banijay Entertainment and the Independent Studio Market
Marco Bassetti described the company as a “natural consolidator.” That phrase is worth sitting with. It signals intent beyond this transaction.
Jeff Zucker framed the completion as marking a new era in global entertainment and a milestone for RedBird IMI in only its third year. François Riahi, CEO of Banijay Group, called it a defining milestone in the group’s history and pointed to the ambition of making Banijay Entertainment the global leader of the content industry, both on and off screens.
Jane Turton pointed to the opportunity multiplying through the combination of a global distributor, a market leading digital studio and a growing live events business.
Source: Banijay Entertainment
