MiFinity Appoints Ray Brash as Group COO to Support Its Next Phase of Global Growth
An eWallet business rarely hires a three-decade payments veteran to keep things ticking over. It hires one to build.
MiFinity, the FCA and MFSA-regulated global eWallet provider, has appointed Ray Brash as Group Chief Operating Officer. He steps in to lead the company’s Product, Project Management and Payments functions at a point where the business is chasing profitable, double-digit revenue growth and pushing into new markets. This is not a caretaker role. It is a bet on operational firepower.
Why the MiFinity Ray Brash COO appointment carries weight
Brash is not a name the European payments sector treats lightly. He brings more than thirty years across fintech, digital payments and financial services, with senior executive roles at CleverCards, Flyfish, PPS (PrePay Solutions), Edenred Payment Solutions, and The Payments Association, where he sits as a Founding Member of the TPA Advisory Board.
That is a career built around one repeated skill. Scaling payment businesses. Building teams that perform under pressure. Delivering the kind of growth that shows up on a balance sheet, not just a press release.
For a company that serves over one million users across 223 countries and territories, that track record is the whole point of the hire.
What the new COO will actually own
The remit is broad and it is operational. Brash takes charge of product, project delivery and the payments engine itself, the three areas that decide whether MiFinity’s ambitions translate into shipped capability or stall in the pipeline.
CEO Paul Kavanagh framed the appointment as a continuation of momentum rather than a rescue. He pointed to Brash’s experience building and scaling payment organisations as the reason for the hire, tying it directly to MiFinity’s stated commitment to operational excellence and greater value for customers, merchants and partners. Read past the warmth and the message is clear. MiFinity wants execution muscle at the top table.
Brash, for his part, said he had followed the company’s growth with interest and had been struck by both its ambition and the strength of its proposition. He described joining at an important stage in the journey. Executive quotes are always polished, but this one signals something specific. He is joining a platform he believes already works, with the job of making it work harder.
How the appointment fits MiFinity’s expansion strategy
Context matters here. MiFinity is regulated by both the UK Financial Conduct Authority and the Malta Financial Services Authority, offers over 80 local payment methods, supports 17 currencies, and runs products including PayAnyBank, PayAnyCard and eVouchers. That is a wide operational surface for cross-border payments, and a wide surface is exactly what tends to break as a company scales.
Hiring a COO with deep infrastructure and scaling experience is a defensive move as much as an offensive one. Growth without operational discipline is how payment businesses trip over their own success. Brash’s mandate reads as a direct answer to that risk.
Future outlook for MiFinity after the Ray Brash COO appointment
The next six to twelve months will tell the real story. Watch for movement on product velocity around PayAnyBank and PayAnyCard, for signs of expansion into new regulated markets, and for whether MiFinity converts its double-digit revenue growth into deeper merchant adoption.
An appointment at this level is a statement of intent, not a result. The result comes later, in shipped features, new market licences, and the growth numbers that follow. For anyone watching the eWallet and cross-border payments space, MiFinity has just told the market where it intends to go. The only question left is how fast it gets there.
Source: MiFinity
