24 Approved Operators. $56.6M in September NAGGR. Alberta iGaming Corporation Reports Regulated Market Growth
Alberta iGaming Corporation (AiGC) has published the first Market Performance Report for the province’s regulated iGaming market, offering the earliest hard data on how the new market is tracking. The report covers 13 July to 30 September 2026, the opening weeks of a market that launched in mid-July.
The headline figures point in one direction: revenue rising each month, operators steadily joining, and a growing base of active player accounts. AiGC is clear, though, that the picture is still forming, because operators were being onboarded throughout the reporting window.
What Alberta’s first iGaming Market Performance Report shows
Non-Adjusted Gross Gaming Revenue (NAGGR) reached $22.2M in July, $43.3M in August and $56.6M in September. That series runs alongside a climbing operator count, with the market opening on 13 July 2026 with 15 iGaming Operators and reaching 24 by 30 September. AiGC expects several more to move onto the regulated market before the end of the calendar year.
The release notes the results reflect the gradual onboarding of operators during the period and, as such, are not a full representation of the total market.
How Albertan players are using the regulated gaming market
In September, there were 388,585 active player accounts, which AiGC defines as accounts with activity during the month rather than unique players, since a player may hold accounts with more than one operator. Average Revenue Per Active Player Account (ARPPA) was $146 for the month.
The product split shows where attention is going. Casino games led at 75.6% of NAGGR market share in September, followed by sports and event betting at 19.5% and live casino at 4.9%.
Why regulated iGaming revenue stays in the province
Alongside player protection, Alberta’s regulated market directs a share of gross gaming revenue back into the province. Two per cent goes to First Nations and one per cent to social responsibility programmes, funding mental health and addiction work as well as research.
“Early results indicate that Albertans value the strong oversight and greater accountability offered by a regulated market,” said AiGC CEO Dan Keene. Keene continued: “Regulation matters. This is a market where approved iGaming Operators are held to high standards of accountability, and where revenue stays in the province to fund programs and services Albertans rely upon.”
Why Alberta’s NAGGR climb is really about channelisation
Here is the part operators care about. The month-on-month revenue climb is easy to read as demand surging, but AiGC’s own caveat points to something more specific. With the operator count moving from 15 to 24 across the same window, a large part of that revenue growth reflects more platforms going live and players moving onto regulated sites, rather than a settled market expanding on its own.
That distinction matters for anyone modelling Alberta entry. The curve is steep partly because the market is still filling up, so the more telling number will come once the full operator roster is live and monthly reporting settles into a steady baseline.
What comes next for Alberta’s regulated gaming market?
AiGC has committed to monthly reporting from here, which means operators and observers get a regular, firsthand view of how channelisation progresses as the remaining operators come online. The real test is not September’s $56.6M but whether the growth holds its shape once onboarding is complete and the early channelisation boost settles. For operators still deciding on Alberta, the next few reports will say far more about the market’s genuine ceiling than this opening snapshot can.
Source: Alberta iGaming Corporation
