Live88, the award-winning live casino content supplier, has strengthened its leadership team with the appointment of Simon Field as managing director. This move supports the company’s international expansion and positions Live88 for further industry impact. Field brings almost a decade of senior leadership experience across the live casino sector, including strategic roles at Bally’s Interactive, NetEnt, OnAir Entertainment, and Evolution Gaming. His expertise in launching studios, scaling global operations, and delivering innovative solutions will help Live88 continue its rapid growth trajectory.
Since its launch in 2024, Live88 has made significant strides in the live casino market. The company has secured multiple global partnerships, released premium live casino titles, and received the ‘Rising Star’ award in recognition of its innovative approach. Field’s appointment marks the third major leadership hire for the Yolo Group this year, following Lara Falzon as CEO of B2B brands and Will Fyler as managing director of Odds88.
Lara Falzon, CEO of Yolo’s B2B brands, emphasized that Field’s experience and reputation for record results make him the ideal leader to guide Live88 through its next phase. Field himself highlighted Live88’s focus on bold, entertaining, and high-quality live casino experiences, reinforcing the company’s commitment to redefining the vertical.
With Field at the helm, Live88 aims to deliver a new standard of premium live casino entertainment for players and partners alike. This strategic hire not only strengthens the company’s leadership but also signals Live88’s ambition to become a global benchmark in live casino content and innovation.
