In a major step forward, Genius Sports has secured exclusive official betting data rights across 18 leagues in partnership with the European Leagues Association. The deal marks a critical milestone in the evolving sports data landscape, giving Genius a broader reach to deliver its next-gen GeniusIQ platform. Already active in top-tier leagues like the Premier League and Belgian Pro League, the AI-driven system enhances officiating accuracy, team performance insights, and fan engagement.
The agreement reflects the increasing role of technology in reshaping commercial data rights frameworks and positions Genius Sports for accelerated innovation and revenue growth. This move deepens its competition with Sportradar while future-proofing the value of official data for stakeholders across European football.
