AvatarUX Joins VeliGames Aggregation Platform to Reach Operators Across International Markets
Slot studio AvatarUX has partnered with VeliGames, the game aggregation platform built by VeliTech, to bring its games to operators and players worldwide. The deal was announced from Malta on 05 November 2026.
It runs through a single-API integration. That means VeliGames’ operator network gets direct access to AvatarUX titles, without the studio having to set up each connection on its own.
The rollout leads with flagship release CherryPop, alongside Pots of Power: Dragon’s Blessing and the high-action title 3 Chili Charms. Both companies are aiming the partnership at high-growth international jurisdictions, where getting in front of players often comes down to distribution as much as the games themselves.
What the AvatarUX and VeliGames deal actually involves
The setup is simple. A single-API integration means operators already connected to VeliGames can switch on AvatarUX content without a fresh technical build. And AvatarUX reaches that whole network through one connection instead of many.
VeliGames is not a small platform to plug into. By VeliTech’s own figures, it carries more than 45,000 games from over 160 providers, with wallet flexibility, an agent reselling module and gamification tools bundled in.
For a studio, that is the real draw: shelf space in front of operators it might never sign directly.
Why distribution reach matters for a slot studio like AvatarUX
AvatarUX has built its name on mechanics and design, with the Pots of Power series and CherryPop among its better-known releases. But good games only earn money where players can actually find them.
Aggregator access is how a mid-sized studio competes for attention in markets it cannot reach through direct operator deals. That is the quieter story underneath this announcement.
What AvatarUX and VeliGames said about the partnership
Both sides tied the deal to growth and reach.
On what it means for the studio, Simona Lanzoni, Head of Commercial at AvatarUX, said: “Partnering with VeliGames is key to accelerating our reach across fast-moving and emerging markets. Their streamlined infrastructure enables us to seamlessly introduce player favourites like CherryPop and Pots of Power: Dragon’s Blessing to an expanded global audience.” Echoing that from the aggregator’s side,
VeliGames CEO Irakli Kakhidze said: “Our clients are ambitious about growth, and we need to be just as ambitious. If we want to help them scale faster, we have to keep pushing the boundaries of what VeliGames can offer. Every new partnership strengthens their competitive edge, opens up new opportunities and brings us closer to that goal.”
The limits of what this announcement tells us
Worth saying plainly: the release sets out intent, not detail. It names no specific markets, no commercial terms and no launch timeline beyond the first few titles. The “high-growth international” framing is the companies’ own.
What will really tell the story is which operators go live first, and how quickly the rest of the AvatarUX catalogue follows the flagship titles. Those are the numbers to watch rather than take on trust.
What the AvatarUX and VeliGames partnership signals for operators
For operators on VeliGames, the near-term benefit is clear: proven AvatarUX titles available with no extra integration work.
The bigger picture is about where the power sits in the content market. As aggregators pull more and more studios onto single platforms, the network that carries a game is becoming just as important to a studio’s growth as the game itself. Partnerships like this one are how that shift is playing out.
Source: AvatarUX
